Rascasse Audience Intelligence

Manga Audience in Poland

A data profile of the people who buy, follow and care about Manga in Poland — modelled from more than twelve digital signal sources. Manga has an estimated audience of 1,483,660 people in Poland.

#7among Literary genre in Poland
#734among Topic in Poland
#19in Literature

Manga has an estimated audience of 1,483,660 people in Poland. 52.0% are female, 48.0% are male, average age 32.5. Top brand affinities: TikTok, Movies, Reading, FC Barcelona, Twitch.

Top brand affinities include TikTok, Movies, Reading, with strongest over-indexing on TikTok (1.87× the country average).

Demographically, the Manga audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

The typical Manga fan in Poland is balanced, around 32.5 years old, with strong Convenience Orientation tendencies and a notable affinity for TikTok.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Manga profile in Poland.

Audience size
1.5M
in Poland
Gender
52.0%
48.0% male
Age
32.5
average years
Country rank
#1088
Topic in Poland
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manga fans

52.0% are female, 48.0% are male, average age 32.5.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Manga audience in Poland
MetricValue
Female52.0%
Male48.0%
Average age32.5
Estimated audience size1,483,660
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Manga audience in Poland
Age bracketShare%
16-1938%
20-2924%
30-3915%
40-4911%
50+12%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Manga audience comes from Poland.

Worldwide audience distribution share by country for Manga
CountryShare
United States15.8%
Japan13.4%
China12.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manga audience
#·InterestCategoryAffinity×
01TwitchGames2.77×
02Blues musicMusic & Radio2.03×
03Rhythm and blues musicMusic & Radio1.99×
04UEFA Champions LeagueSports1.96×
05GeoGuessrInternet & Social Media1.96×
06Dance musicMusic & Radio1.92×
07Drama moviesMovies & TV1.92×
08Electronic musicMusic & Radio1.91×
09TikTokInternet & Social Media1.87×
10Country musicMusic & Radio1.87×
11Motor vehicleCars & Mobility1.86×
12Thriller moviesMovies & TV1.86×
13HobbyHome & Garden1.79×
14BasketballSports1.76×
15Popular musicMusic & Radio1.75×
16FC BarcelonaSports1.70×
17Heavy metal musicMusic & Radio1.64×
18FlowerHome & Garden1.62×
19ReadingLiterature1.60×
20MoviesMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Manga audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.98×
Price SensitivityPREMIUM1.57×
Design AffinityPREMIUM1.26×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Manga audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
Need for SecurityCONSERVATISM0.68×
IndividualismJOY0.71×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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