A data profile of the people who buy, follow and care about Reading in Poland — modelled from more than twelve digital signal sources. Reading has an estimated audience of 11,150,971 people in Poland.
Reading has an estimated audience of 11,150,971 people in Poland. 59.9% are female, 40.1% are male, average age 38.7. Top brand affinities: Rossmann, Manchester United F.C., Breaking news, Drop shipping, Anime movies.
Top brand affinities include Rossmann, Manchester United F.C., Breaking news, with strongest over-indexing on Rossmann (1.53× the country average).
Demographically, the Reading audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
The typical Reading fan in Poland is more female, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rossmann.
The key figures that characterise the Reading profile in Poland.
59.9% are female, 40.1% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 38.7 |
| Estimated audience size | 11,150,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Reading audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 1.70× | ||
| 02 | Drop shipping | Shopping | 1.70× | ||
| 03 | Alpine skiing | Sports | 1.70× | ||
| 04 | Counter-Strike: Global Offensive | Games | 1.70× | ||
| 05 | NBA | Sports | 1.70× | ||
| 06 | NFL | Sports | 1.70× | ||
| 07 | Dota 2 | Games | 1.70× | ||
| 08 | Paris Saint-Germain | Sports | 1.70× | ||
| 09 | Tom Cruise | Movies & TV | 1.70× | ||
| 10 | Internet celebrity | Internet & Social Media | 1.70× | ||
| 11 | Manchester United F.C. | Sports | 1.67× | ||
| 12 | Soft drinks | Food & Beverages | 1.67× | ||
| 13 | Electronic sports | Sports | 1.67× | ||
| 14 | Carcare | Cars & Mobility | 1.65× | ||
| 15 | Anime movies | Movies & TV | 1.62× | ||
| 16 | Harry Potter | Movies & TV | 1.61× | ||
| 17 | Manga | Literature | 1.60× | ||
| 18 | Digital photography | Business & Career | 1.55× | ||
| 19 | La Liga | Sports | 1.54× | ||
| 20 | Rossmann | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.24× | |
| Spirituality | BALANCE | 1.20× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.87× | |
| Design Affinity | PREMIUM | 0.87× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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