A data profile of the people who buy, follow and care about Reading in Finland — modelled from more than twelve digital signal sources. Reading has an estimated audience of 2,507,450 people in Finland.
Reading has an estimated audience of 2,507,450 people in Finland. 59.9% are female, 40.1% are male, average age 43.5. Top brand affinities: Twitch, Gina Tricot, Lunch, Jotex, Swimming pool.
Top brand affinities include Twitch, Gina Tricot, Lunch, with strongest over-indexing on Twitch (1.9× the country average).
Demographically, the Reading audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Reading fan in Finland is more female, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Twitch.
The key figures that characterise the Reading profile in Finland.
59.9% are female, 40.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 43.5 |
| Estimated audience size | 2,507,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Reading audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.11× | ||
| 02 | Bonprix | Shopping | 2.50× | ||
| 03 | Eyelash | Beauty & Wellness | 2.03× | ||
| 04 | Sveriges Television | Technology & Electronics | 2.01× | ||
| 05 | Manga | Literature | 1.96× | ||
| 06 | Baby food | Kids & Family | 1.93× | ||
| 07 | Twitch | Games | 1.90× | ||
| 08 | Swimming pool | Sports | 1.68× | ||
| 09 | Shih Tzu | Pets & Animals | 1.68× | ||
| 10 | Beagle | Pets & Animals | 1.64× | ||
| 11 | Weaving | Fashion & Accessoires | 1.62× | ||
| 12 | Piano | Music & Radio | 1.62× | ||
| 13 | Border Collie | Pets & Animals | 1.62× | ||
| 14 | Poetry | Literature | 1.59× | ||
| 15 | Dachshund | Pets & Animals | 1.59× | ||
| 16 | Rottweiler | Pets & Animals | 1.57× | ||
| 17 | Weather | Home & Garden | 1.55× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.52× | ||
| 19 | Lunch | Food & Beverages | 1.52× | ||
| 20 | Golden Retriever | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.21× | |
| Mindfulness | BALANCE | 1.20× | |
| Creativity | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Tradition | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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