A data profile of the people who buy, follow and care about Reading in Norway — modelled from more than twelve digital signal sources. Reading has an estimated audience of 3,150,524 people in Norway.
Reading has an estimated audience of 3,150,524 people in Norway. 55.4% are female, 44.6% are male, average age 44.4. Top brand affinities: Biltema, Gina Tricot, KappAhl, Manga, Jotex.
Top brand affinities include Biltema, Gina Tricot, KappAhl, with strongest over-indexing on Biltema (1.6× the country average).
Demographically, the Reading audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Reading fan in Norway is more female, around 44.4 years old, with strong Extroversion tendencies and a notable affinity for Biltema.
The key figures that characterise the Reading profile in Norway.
55.4% are female, 44.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.4 |
| Estimated audience size | 3,150,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Reading audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.90× | ||
| 02 | BTS | Music & Radio | 2.72× | ||
| 03 | Bonprix | Shopping | 2.14× | ||
| 04 | Nail art | Beauty & Wellness | 1.99× | ||
| 05 | Manga | Literature | 1.94× | ||
| 06 | Mamma Mia! | Movies & TV | 1.92× | ||
| 07 | Eyelash | Beauty & Wellness | 1.91× | ||
| 08 | Eyebrow | Beauty & Wellness | 1.86× | ||
| 09 | Twitch | Games | 1.77× | ||
| 10 | Costume | Fashion & Accessoires | 1.76× | ||
| 11 | Baby food | Kids & Family | 1.74× | ||
| 12 | Sveriges Television | Technology & Electronics | 1.64× | ||
| 13 | Fast fashion | Fashion & Accessoires | 1.62× | ||
| 14 | Biltema | Business & Career | 1.60× | ||
| 15 | KappAhl | Fashion & Accessoires | 1.56× | ||
| 16 | Black cat | Pets & Animals | 1.55× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.53× | ||
| 18 | Piano | Music & Radio | 1.51× | ||
| 19 | Helsinki | Travel & Leisure | 1.51× | ||
| 20 | British Shorthair | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.20× | |
| Mindfulness | BALANCE | 1.17× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.81× | |
| Tradition | CONSERVATISM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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