A data profile of the people who buy, follow and care about Reading in Denmark — modelled from more than twelve digital signal sources. Reading has an estimated audience of 3,624,531 people in Denmark.
Reading has an estimated audience of 3,624,531 people in Denmark. 55.8% are female, 44.2% are male, average age 44.9. Top brand affinities: Manga, Nail art, Jotex, Sainsbury's, Target Corporation.
Top brand affinities include Manga, Nail art, Jotex, with strongest over-indexing on Manga (1.51× the country average).
Demographically, the Reading audience skews more female with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Extroversion.
The typical Reading fan in Denmark is more female, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Manga.
The key figures that characterise the Reading profile in Denmark.
55.8% are female, 44.2% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 44.9 |
| Estimated audience size | 3,624,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Reading audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.31× | ||
| 02 | Tangled | Movies & TV | 1.99× | ||
| 03 | Disney Store | Shopping | 1.86× | ||
| 04 | FentyBeauty | Beauty & Wellness | 1.82× | ||
| 05 | My Hero Academia | Literature | 1.80× | ||
| 06 | Handball-Bundesliga | Sports | 1.64× | ||
| 07 | BTS | Music & Radio | 1.63× | ||
| 08 | colleen hoover | Literature | 1.63× | ||
| 09 | Dragon Ball | Movies & TV | 1.58× | ||
| 10 | Goodreads | Literature | 1.57× | ||
| 11 | Louis Tomlinson | Music & Radio | 1.57× | ||
| 12 | Naruto | Literature | 1.55× | ||
| 13 | forex trader | Business & Career | 1.54× | ||
| 14 | Target Corporation | Shopping | 1.53× | ||
| 15 | Mamma Mia! | Movies & TV | 1.53× | ||
| 16 | spicy food | Food & Beverages | 1.53× | ||
| 17 | Sainsbury's | Shopping | 1.52× | ||
| 18 | Manga | Literature | 1.51× | ||
| 19 | Nail art | Beauty & Wellness | 1.51× | ||
| 20 | Lisbon | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.13× | |
| Extroversion | THRILL | 1.11× | |
| Career Orientation | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.61× | |
| Sustainability | BALANCE | 0.76× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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