A data profile of the people who buy, follow and care about La Liga in Poland — modelled from more than twelve digital signal sources. La Liga has an estimated audience of 1,452,989 people in Poland.
La Liga has an estimated audience of 1,452,989 people in Poland. 23.4% are female, 76.6% are male, average age 30.8. Top brand affinities: FC Barcelona, Manchester City F.C., Betclic, Manchester United F.C., Ekstraklasa.
Top brand affinities include FC Barcelona, Manchester City F.C., Betclic, with strongest over-indexing on FC Barcelona (3.12× the country average).
Demographically, the La Liga audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical La Liga fan in Poland is more male, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for FC Barcelona.
The key figures that characterise the La Liga profile in Poland.
23.4% are female, 76.6% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 30.8 |
| Estimated audience size | 1,452,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 8% |
of the worldwide La Liga audience comes from Poland.
| Country | Share |
|---|---|
| Spain | 11.5% |
| United States | 6.8% |
| Brazil | 5.7% |
The strongest cross-interests of the La Liga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligue 1 | Sports | 9.08× | ||
| 02 | Marc-André ter Stegen | Sports | 8.91× | ||
| 03 | Manchester City F.C. | Sports | 7.91× | ||
| 04 | Paris Saint-Germain | Sports | 6.87× | ||
| 05 | Sofascore | Sports | 6.72× | ||
| 06 | A.C. Milan | Sports | 6.68× | ||
| 07 | Bundesliga | Sports | 6.54× | ||
| 08 | Lamine Yamal | Sports | 4.99× | ||
| 09 | Manchester United F.C. | Sports | 4.85× | ||
| 10 | EA Sports FC | Games | 4.72× | ||
| 11 | Betclic | Games | 4.63× | ||
| 12 | Ekstraklasa | Sports | 3.67× | ||
| 13 | UEFA Champions League | Sports | 3.63× | ||
| 14 | Wisła Kraków | Sports | 3.48× | ||
| 15 | Team sport | Sports | 3.43× | ||
| 16 | FC Barcelona | Sports | 3.12× | ||
| 17 | TVP Sport | Sports | 2.96× | ||
| 18 | Lech Poznań | Sports | 2.56× | ||
| 19 | Soccer | Sports | 2.14× | ||
| 20 | TikTok | Internet & Social Media | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.69× | |
| Social Media Usage | JOY | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.50× | |
| Quality Awareness | PREMIUM | 0.55× | |
| Need for Security | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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