A data profile of the people who buy, follow and care about Reading in Australia — modelled from more than twelve digital signal sources. Reading has an estimated audience of 14,270,244 people in Australia.
Reading has an estimated audience of 14,270,244 people in Australia. 56.0% are female, 44.0% are male, average age 42.2. Top brand affinities: BTS, My Hero Academia, Webtoon, Fairy Tail, IU (singer).
Top brand affinities include BTS, My Hero Academia, Webtoon, with strongest over-indexing on BTS (1.57× the country average).
Demographically, the Reading audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical Reading fan in Australia is more female, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for BTS.
The key figures that characterise the Reading profile in Australia.
56.0% are female, 44.0% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.2 |
| Estimated audience size | 14,270,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Reading audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Song Joong-ki | Movies & TV | 1.72× | ||
| 02 | Song Hye-kyo | Fashion & Accessoires | 1.71× | ||
| 03 | Koreaboo | Internet & Social Media | 1.67× | ||
| 04 | IU (singer) | Music & Radio | 1.61× | ||
| 05 | Becky G | Music & Radio | 1.60× | ||
| 06 | BTS | Music & Radio | 1.57× | ||
| 07 | Lee Min-ho | Fashion & Accessoires | 1.56× | ||
| 08 | Five Nights at Freddy's | Games | 1.56× | ||
| 09 | My Hero Academia | Literature | 1.53× | ||
| 10 | Grits | Food & Beverages | 1.53× | ||
| 11 | Webtoon | Internet & Social Media | 1.52× | ||
| 12 | Fairy Tail | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.12× | |
| Extroversion | THRILL | 1.10× | |
| Risk Appetite | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Tradition | CONSERVATISM | 0.66× | |
| Community Orientation | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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