A data profile of the people who buy, follow and care about Reading in Indonesia — modelled from more than twelve digital signal sources. Reading has an estimated audience of 16,222,196 people in Indonesia.
Reading has an estimated audience of 16,222,196 people in Indonesia. 49.0% are female, 51.0% are male, average age 34.1. Top brand affinities: Manchester United F.C., FC Barcelona, FIFA World Cup, A.C. Milan, Manchester City F.C..
Top brand affinities include Manchester United F.C., FC Barcelona, FIFA World Cup, with strongest over-indexing on Manchester United F.C. (1.59× the country average).
Demographically, the Reading audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Reading fan in Indonesia is balanced, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Reading profile in Indonesia.
49.0% are female, 51.0% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 34.1 |
| Estimated audience size | 16,222,196 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Reading audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allkpop | Music & Radio | 1.66× | ||
| 02 | Traveloka | Travel & Leisure | 1.65× | ||
| 03 | FamilyMart | Shopping | 1.64× | ||
| 04 | Manchester United F.C. | Sports | 1.59× | ||
| 05 | FC Barcelona | Sports | 1.59× | ||
| 06 | FIFA World Cup | Sports | 1.59× | ||
| 07 | A.C. Milan | Sports | 1.59× | ||
| 08 | Manchester City F.C. | Sports | 1.59× | ||
| 09 | Ligue 1 | Sports | 1.59× | ||
| 10 | Inter Milan | Sports | 1.59× | ||
| 11 | Juventus F.C. | Sports | 1.59× | ||
| 12 | Serie A | Sports | 1.59× | ||
| 13 | Casino games | Games | 1.59× | ||
| 14 | Paris Saint-Germain | Sports | 1.59× | ||
| 15 | KFC | Food & Beverages | 1.59× | ||
| 16 | A.S. Roma | Sports | 1.59× | ||
| 17 | Liverpool F.C. | Sports | 1.59× | ||
| 18 | Coffeehouses | Food & Beverages | 1.56× | ||
| 19 | UEFA Champions League | Sports | 1.51× | ||
| 20 | Kebaya | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.59× | |
| Spirituality | BALANCE | 1.42× | |
| Career Orientation | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Mindfulness | BALANCE | 0.75× | |
| Family Orientation | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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