A data profile of the people who buy, follow and care about Coffeehouses in Indonesia — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 5,197,844 people in Indonesia.
The average Coffeehouses fan in Indonesia is 34.8 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Clothing, Reading, Restaurants, with strongest over-indexing on Clothing (1.54× the country average).
Demographically, the Coffeehouses audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Coffeehouses fan in Indonesia is balanced, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for Clothing.
The key figures that characterise the Coffeehouses profile in Indonesia.
49.9% are female, 50.1% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 34.8 |
| Estimated audience size | 5,197,844 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Coffeehouses audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
Where the Coffeehouses audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Banten | ~200K | 1.12× | |
| 02 | Jakarta | ~500K | 1.11× | |
| 03 | Special Region of Yogyakarta | ~90K | 1.08× | |
| 04 | Bali | ~100K | 1.04× | |
| 05 | East Java | ~600K | 1.02× | |
| 06 | North Sulawesi | ~60K | 1.02× | |
| 07 | South Sulawesi | ~200K | 1.01× | |
| 08 | South Kalimantan | ~70K | 1.01× | |
| 09 | Riau Islands | ~60K | 1.01× | |
| 10 | Riau | ~100K | 1.00× | |
| 11 | Lampung | ~100K | 1.00× | |
| 12 | West Sumatra | ~90K | 1.00× | |
| 13 | Central Java | ~500K | 0.99× | |
| 14 | West Java | ~800K | 0.98× | |
| 15 | West Nusa Tenggara | 0.00× | ||
| 16 | West Papua | 0.00× | ||
| 17 | West Kalimantan | 0.00× | ||
| 18 | South Sumatra | 0.00× | ||
| 19 | East Kalimantan | 0.00× | ||
| 20 | Jambi | 0.00× | ||
| 21 | Aceh | 0.00× | ||
| 22 | Bengkulu | 0.00× | ||
| 23 | Papua (province) | 0.00× | ||
| 24 | North Sumatra | 0.00× |
The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinnamoroll | Movies & TV | 3.30× | ||
| 02 | Kijiji | Shopping | 2.54× | ||
| 03 | Myanmar | Travel & Leisure | 1.96× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 1.75× | ||
| 05 | Hijab Mode | Fashion & Accessoires | 1.73× | ||
| 06 | Lip gloss | Beauty & Wellness | 1.72× | ||
| 07 | Maybelline | Beauty & Wellness | 1.71× | ||
| 08 | Engine | Cars & Mobility | 1.65× | ||
| 09 | Coffee culture | Food & Beverages | 1.61× | ||
| 10 | Sportswear (fashion) | Fashion & Accessoires | 1.59× | ||
| 11 | Hijab Style | Fashion & Accessoires | 1.58× | ||
| 12 | Reading | Literature | 1.56× | ||
| 13 | Beauty & Fashion | Beauty & Wellness | 1.56× | ||
| 14 | OLX | Shopping | 1.55× | ||
| 15 | Clothing | Fashion & Accessoires | 1.54× | ||
| 16 | Outerwear | Fashion & Accessoires | 1.54× | ||
| 17 | Restaurants | Food & Beverages | 1.53× | ||
| 18 | Puma | Fashion & Accessoires | 1.53× | ||
| 19 | Chocolate cake | Food & Beverages | 1.52× | ||
| 20 | Wedding cake | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.51× | |
| Individualism | JOY | 0.98× | |
| Early Adopter Mentality | POWER | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.72× | |
| Social Media Usage | JOY | 0.77× | |
| Travelling | THRILL | 0.96× |
Coffeehouses has an estimated audience of 5,197,844 people in Indonesia, concentrated in West Java and East Java.
49.9% of Coffeehouses fans are female, 50.1% are male, with an average age of 34.8 years.
Coffeehouses fans show strongest brand affinity for Clothing (1.54×), Reading (1.56×), and Restaurants (1.53×) over the country average.
Coffeehouses fans in Indonesia are most concentrated in West Java (reach ~800K), East Java (reach ~600K), and Central Java (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Coffeehouses itself, the audience over-indexes on Reading (1.56×), Restaurants (1.53×), OLX (1.55×), and Outerwear (1.54×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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