A data profile of the people who buy, follow and care about Parties in Indonesia — modelled from more than twelve digital signal sources. Parties has an estimated audience of 5,213,620 people in Indonesia.
Parties has an estimated audience of 5,213,620 people in Indonesia. 46.0% are female, 54.0% are male, average age 35.8. Top brand affinities: Online poker, Slot machine, Bars, Telegram, Massively multiplayer online games.
Top brand affinities include Online poker, Slot machine, Bars, with strongest over-indexing on Online poker (2.35× the country average).
Demographically, the Parties audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
The typical Parties fan in Indonesia is balanced, around 35.8 years old, with strong Pet Ownership tendencies and a notable affinity for Online poker.
The key figures that characterise the Parties profile in Indonesia.
46.0% are female, 54.0% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 35.8 |
| Estimated audience size | 5,213,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 31% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Parties audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online poker | Games | 2.35× | ||
| 02 | Bars | Travel & Leisure | 2.23× | ||
| 03 | Slot machine | Games | 2.19× | ||
| 04 | Fashion show | Fashion & Accessoires | 2.09× | ||
| 05 | Massively multiplayer online games | Games | 2.03× | ||
| 06 | Baby food | Kids & Family | 2.03× | ||
| 07 | Coffee roasting | Food & Beverages | 1.99× | ||
| 08 | Non-fiction books | Literature | 1.92× | ||
| 09 | FC Bayern Munich | Sports | 1.92× | ||
| 10 | Pizza | Food & Beverages | 1.86× | ||
| 11 | Ice cream | Food & Beverages | 1.86× | ||
| 12 | Charity and causes | Business & Career | 1.81× | ||
| 13 | Distilled beverage | Food & Beverages | 1.78× | ||
| 14 | Sneaker collecting | Fashion & Accessoires | 1.73× | ||
| 15 | Indonesian cuisine | Food & Beverages | 1.68× | ||
| 16 | Telegram | Internet & Social Media | 1.66× | ||
| 17 | Cruises | Travel & Leisure | 1.58× | ||
| 18 | Wedding Planners | Kids & Family | 1.55× | ||
| 19 | Online chat | Technology & Electronics | 1.53× | ||
| 20 | Lipstick | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.37× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.62× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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