Rascasse Audience Intelligence

Parties Audience in South Africa

A data profile of the people who buy, follow and care about Parties in South Africa — modelled from more than twelve digital signal sources. Parties has an estimated audience of 2,448,246 people in South Africa.

#5among Touchpoint in South Africa
#10in Music & Radio

Parties has an estimated audience of 2,448,246 people in South Africa. 57.2% are female, 42.8% are male, average age 36.0. Top brand affinities: Wedding Planners, CC cream, Tory Burch, Modest Fashion, Charlotte Tilbury.

Top brand affinities include Wedding Planners, CC cream, Tory Burch, with strongest over-indexing on Wedding Planners (1.59× the country average).

Demographically, the Parties audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Design Affinity.

The typical Parties fan in South Africa is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Wedding Planners.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Parties profile in South Africa.

Audience size
2.4M
in South Africa
Gender
57.2%♀
42.8% male
Age
36.0
average years
Country rank
#225
Touchpoint in South Africa
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parties fans

57.2% are female, 42.8% are male, average age 36.0.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Parties audience in South Africa
MetricValue
Female57.2%
Male42.8%
Average age36.0
Estimated audience size2,448,246
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Parties audience in South Africa
Age bracketShare%
16-1925%
20-2926%
30-3919%
40-4912%
50+18%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Parties audience comes from South Africa.

Worldwide audience distribution share by country for Parties
CountryShare
United States20.0%
Brazil5.3%
Japan4.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parties audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parties audience
#·InterestCategoryAffinity×
01Christmas decorationHome & Garden1.68×
02Sustainable clothingFashion & Accessoires1.65×
03Disney on IceTravel & Leisure1.65×
04GiveawaysShopping1.65×
05Charlotte TilburyBeauty & Wellness1.61×
06Wedding PlannersKids & Family1.59×
07Tory BurchFashion & Accessoires1.59×
08Modest FashionFashion & Accessoires1.58×
09FritosFood & Beverages1.57×
10CC creamBeauty & Wellness1.56×
11Bottega VenetaFashion & Accessoires1.56×
12Maison MargielaFashion & Accessoires1.56×
13Ottawa SenatorsSports1.56×
14The Avengers (2012 film)Movies & TV1.55×
15Fan conventionMovies & TV1.55×
16CrêpeFood & Beverages1.53×
17Waldorf Astoria Hotels & ResortsTravel & Leisure1.53×
18Hunter BootsFashion & Accessoires1.52×
19KartellHome & Garden1.52×
20RieslingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parties audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parties audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.43×
Design AffinityPREMIUM1.31×
Price SensitivityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parties audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
Social Media UsageJOY0.84×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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