A data profile of the people who buy, follow and care about Beauty salons in South Africa — modelled from more than twelve digital signal sources. Beauty salons has an estimated audience of 2,869,294 people in South Africa.
Beauty salons has an estimated audience of 2,869,294 people in South Africa. 71.4% are female, 28.6% are male, average age 36.3. Top brand affinities: ShopRite (United States), Wig, Brazilian Portuguese, Aramex, Peruvian cuisine.
Top brand affinities include ShopRite (United States), Wig, Brazilian Portuguese, with strongest over-indexing on ShopRite (United States) (1.52× the country average).
Demographically, the Beauty salons audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Beauty salons fan in South Africa is more female, around 36.3 years old, with strong Spirituality tendencies and a notable affinity for ShopRite (United States).
The key figures that characterise the Beauty salons profile in South Africa.
71.4% are female, 28.6% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 36.3 |
| Estimated audience size | 2,869,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Beauty salons audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
The strongest cross-interests of the Beauty salons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boston College | Business & Career | 2.33× | ||
| 02 | Brazilian Portuguese | Politics & Society | 2.23× | ||
| 03 | Peruvian cuisine | Food & Beverages | 2.18× | ||
| 04 | Multichannel retailing | Shopping | 2.01× | ||
| 05 | Malaysian language | Politics & Society | 1.98× | ||
| 06 | Fringe (TV series) | Movies & TV | 1.91× | ||
| 07 | Engineering & Technology | Business & Career | 1.91× | ||
| 08 | Trenza | Beauty & Wellness | 1.85× | ||
| 09 | Aramex | Business & Career | 1.71× | ||
| 10 | Mahatma Gandhi | Politics & Society | 1.65× | ||
| 11 | Clearblue | Health | 1.65× | ||
| 12 | Arranged marriage | Kids & Family | 1.61× | ||
| 13 | New Kids | Movies & TV | 1.61× | ||
| 14 | Hot comb | Beauty & Wellness | 1.60× | ||
| 15 | Wig | Beauty & Wellness | 1.59× | ||
| 16 | Boyfriend | Kids & Family | 1.58× | ||
| 17 | Lightning | Technology & Electronics | 1.55× | ||
| 18 | ShopRite (United States) | Food & Beverages | 1.52× | ||
| 19 | Redruth | Travel & Leisure | 1.51× | ||
| 20 | Relaxer | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Travelling | THRILL | 0.60× | |
| Healthy Lifestyle | BALANCE | 0.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.38× | |
| Patriotism | CONSERVATISM | 0.41× | |
| Healthy Lifestyle | BALANCE | 0.46× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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