A data profile of the people who buy, follow and care about ShopRite (United States) in South Africa — modelled from more than twelve digital signal sources. ShopRite (United States) has an estimated audience of 1,716,103 people in South Africa.
ShopRite (United States) has an estimated audience of 1,716,103 people in South Africa. 61.8% are female, 38.2% are male, average age 38.4. Top brand affinities: Supermarket, Recipes, Pharmacy, Beauty salons, Home Appliances.
Top brand affinities include Supermarket, Recipes, Pharmacy, with strongest over-indexing on Supermarket (2.19× the country average).
Demographically, the ShopRite (United States) audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical ShopRite (United States) fan in South Africa is more female, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Supermarket.
The key figures that characterise the ShopRite (United States) profile in South Africa.
61.8% are female, 38.2% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 38.4 |
| Estimated audience size | 1,716,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 22% |
of the worldwide ShopRite (United States) audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 79.2% |
| South Africa | 16.3% |
| Brazil | 0.7% |
The strongest cross-interests of the ShopRite (United States) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pharmacy | Business & Career | 2.45× | ||
| 02 | Hypermarket | Shopping | 2.41× | ||
| 03 | Microwave oven | Home & Garden | 2.21× | ||
| 04 | Supermarket | Shopping | 2.19× | ||
| 05 | Credit (finance) | Business & Career | 1.90× | ||
| 06 | Internet & Social Media | 1.86× | |||
| 07 | Children's clothing | Fashion & Accessoires | 1.81× | ||
| 08 | Life insurance | Business & Career | 1.71× | ||
| 09 | Grilling | Food & Beverages | 1.71× | ||
| 10 | Handbags | Fashion & Accessoires | 1.70× | ||
| 11 | Hair care | Beauty & Wellness | 1.68× | ||
| 12 | Fragrances | Beauty & Wellness | 1.66× | ||
| 13 | Baking | Food & Beverages | 1.66× | ||
| 14 | Barbecue | Food & Beverages | 1.60× | ||
| 15 | Skin care | Beauty & Wellness | 1.58× | ||
| 16 | Recipes | Food & Beverages | 1.56× | ||
| 17 | Home Appliances | Home & Garden | 1.56× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.52× | ||
| 19 | KFC | Food & Beverages | 1.52× | ||
| 20 | Personal care | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Community Orientation | OPEN | 1.54× | |
| Tradition | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.50× | |
| Early Adopter Mentality | POWER | 0.57× | |
| Mindfulness | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for ShopRite (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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