A data profile of the people who buy, follow and care about Reddit in South Africa — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 1,083,729 people in South Africa.
Reddit has an estimated audience of 1,083,729 people in South Africa. 48.9% are female, 51.1% are male, average age 35.7. Top brand affinities: ShopRite (United States), Python (programming language), Cinema of Nigeria, Gemini, Mainz.
Top brand affinities include ShopRite (United States), Python (programming language), Cinema of Nigeria, with strongest over-indexing on ShopRite (United States) (1.86× the country average).
Demographically, the Reddit audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Reddit fan in South Africa is balanced, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for ShopRite (United States).
The key figures that characterise the Reddit profile in South Africa.
48.9% are female, 51.1% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 35.7 |
| Estimated audience size | 1,083,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 17% |
of the worldwide Reddit audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinema of Nigeria | Movies & TV | 6.71× | ||
| 02 | viki | Movies & TV | 5.42× | ||
| 03 | Shem | Politics & Society | 4.42× | ||
| 04 | Kimi Antonelli | Sports | 3.61× | ||
| 05 | Python (programming language) | Technology & Electronics | 2.92× | ||
| 06 | Mainz | Travel & Leisure | 2.88× | ||
| 07 | Economic Community of West African States | Politics & Society | 2.27× | ||
| 08 | Cameroon | Travel & Leisure | 2.11× | ||
| 09 | Metropolitan Opera | Arts & Culture | 2.04× | ||
| 10 | Oscar Piastri | Sports | 2.04× | ||
| 11 | Open-source software | Technology & Electronics | 1.98× | ||
| 12 | Television comedy | Movies & TV | 1.94× | ||
| 13 | ShopRite (United States) | Food & Beverages | 1.86× | ||
| 14 | Opera Mini | Internet & Social Media | 1.75× | ||
| 15 | West Africa | Travel & Leisure | 1.71× | ||
| 16 | Aramex | Business & Career | 1.68× | ||
| 17 | Gemini | Technology & Electronics | 1.65× | ||
| 18 | Chad | Travel & Leisure | 1.62× | ||
| 19 | Linux | Technology & Electronics | 1.56× | ||
| 20 | Viu (streaming media) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Travelling | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.27× | |
| Patriotism | CONSERVATISM | 0.38× | |
| Social Media Usage | JOY | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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