Rascasse Audience Intelligence

Woolworths.co.uk Target Market in South Africa

A data profile of the people who buy, follow and care about Woolworths.co.uk in South Africa — modelled from more than twelve digital signal sources. Woolworths.co.uk has an estimated audience of 5,964,430 people in South Africa.

#3among Brand in South Africa
#5in Internet & Social Media

Woolworths.co.uk has an estimated audience of 5,964,430 people in South Africa.

Category: Internet & Social Media · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Woolworths.co.uk profile in South Africa.

Audience size
6M
in South Africa
Country rank
#30
Brand in South Africa
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Woolworths.co.uk

Fig. 02

Gender split

Demographic split for Woolworths.co.uk audience in South Africa
MetricValue
Estimated audience size5,964,430
Fig. 04

Worldwide distribution

13.3%

of the worldwide Woolworths.co.uk audience comes from South Africa.

Worldwide audience distribution share by country for Woolworths.co.uk
CountryShare
Australia44.6%
Germany21.5%
South Africa13.3%
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Woolworths.co.uk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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