Rascasse Audience Intelligence

Internet & Social Media audiences in South Africa

The strongest Internet & Social Media audiences in South Africa, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Internet & Social Media audiences ranked 21categories in South Africa 2026data year
Section 01

Top Internet & Social Media audiences

The strongest Internet & Social Media audiences in South Africa, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Internet & Social Media in South Africa — full ranking

  1. Instagram7.7M
  2. WhatsApp7.2M
  3. X6.7M
  4. TikTok6M
  5. Woolworths.co.uk6M
  6. Gmail5.6M
  7. Pinterest5.5M
  8. Google Maps4.6M
  9. YouTube Music4.1M
  10. Social network3.9M
  11. Facebook3.6M
  12. Google3.4M
  13. Spotify3M
  14. LinkedIn2.8M
  15. WeTransfer2.8M
  16. Instant messaging2.4M
  17. World Wide Web1.8M
  18. Facebook Messenger1.7M
  19. truecaller1.4M
  20. Internet celebrity1.3M
  21. Meme1.2M
  22. Viral video1.2M
  23. Wikipedia1.1M
  24. Reddit1.1M
  25. Internet meme964K
  26. Videography931K
  27. Snapchat786K
  28. Telegram750K
  29. Domain Name System712K
  30. SHAREit681K
  31. Omegle671K
  32. Badoo669K
  33. Digital wallet659K
  34. Yahoo!612K
  35. Online553K
  36. Tinder538K
  37. Online marketplace528K
  38. Web portal505K
  39. Google Calendar495K
  40. Tumblr415K
  41. Email address403K
  42. Search engine marketing398K
  43. Google Docs388K
  44. Website378K
  45. Funny Videos362K
  46. Internet Archive359K
  47. Opera Mini346K
  48. Influencer marketing332K
  49. Wikia320K
  50. Waze319K
Section 02

Other categories in South Africa