A data profile of the people who buy, follow and care about Badoo in South Africa — modelled from more than twelve digital signal sources. Badoo has an estimated audience of 669,220 people in South Africa.
Badoo has an estimated audience of 669,220 people in South Africa. 47.9% are female, 52.1% are male, average age 35.4.
The key figures that characterise the Badoo profile in South Africa.
47.9% are female, 52.1% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 35.4 |
| Estimated audience size | 669,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 18% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Badoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.