Rascasse Audience Intelligence

Travel & Leisure audiences in South Africa

The strongest Travel & Leisure audiences in South Africa, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Travel & Leisure audiences ranked 21categories in South Africa 2026data year
Section 01

Top Travel & Leisure audiences

The strongest Travel & Leisure audiences in South Africa, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Travel & Leisure in South Africa — full ranking

  1. South Africa6.1M
  2. Africa6M
  3. Cape Town5.4M
  4. Johannesburg5.3M
  5. Southern Africa5M
  6. Indian Ocean4.9M
  7. Namibia4.8M
  8. Pretoria4.7M
  9. Zimbabwe4.7M
  10. Botswana4.6M
  11. Mozambique4.5M
  12. East Africa4.4M
  13. Atlantic Ocean4.2M
  14. North Korea3.9M
  15. Leisure3.2M
  16. Hotels3.1M
  17. South Korea3.1M
  18. Swaziland2.9M
  19. Bloemfontein2.9M
  20. Southern African Development Community2.8M
  21. Holiday2.3M
  22. Durban2.2M
  23. Camping2.2M
  24. Bars2.2M
  25. Safari2.2M
  26. Earth2.1M
  27. Western Cape2.1M
  28. Adventure2.1M
  29. Vacations2.1M
  30. Wildlife2.1M
  31. Beaches2.1M
  32. Airbnb2M
  33. Tottenham1.8M
  34. Zambia1.8M
  35. Resort1.8M
  36. Air travel1.7M
  37. Cruises1.6M
  38. Recreation1.6M
  39. Nigeria1.6M
  40. Road1.6M
  41. Gauteng1.6M
  42. Lodging1.6M
  43. Country1.4M
  44. Travel Adventures1.4M
  45. Australia1.4M
  46. Safari lodge1.3M
  47. United States1.3M
  48. United Kingdom1.3M
  49. Adventure travel1.3M
  50. Sun1.3M
Section 02

Other categories in South Africa