Rascasse Audience Intelligence

Pretoria Audience in South Africa

A data profile of the people who buy, follow and care about Pretoria in South Africa — modelled from more than twelve digital signal sources. Pretoria has an estimated audience of 4,738,260 people in South Africa.

#3among City in South Africa
#10among POI in South Africa
#8in Travel & Leisure

Pretoria has an estimated audience of 4,738,260 people in South Africa. 53.5% are female, 46.5% are male, average age 37.2.

Demographically, the Pretoria audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Pretoria profile in South Africa.

Audience size
4.7M
in South Africa
Gender
53.5%♀
46.5% male
Age
37.2
average years
Country rank
#63
POI in South Africa
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pretoria fans

53.5% are female, 46.5% are male, average age 37.2.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Pretoria audience in South Africa
MetricValue
Female53.5%
Male46.5%
Average age37.2
Estimated audience size4,738,260
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Pretoria audience in South Africa
Age bracketShare%
16-1923%
20-2925%
30-3919%
40-4913%
50+20%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Pretoria audience comes from South Africa.

Worldwide audience distribution share by country for Pretoria
CountryShare
South Africa32.9%
United States13.6%
United Kingdom5.4%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pretoria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pretoria audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.08×
IndividualismJOY1.07×
DIY MentalityTHRILL1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pretoria audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
ExtroversionTHRILL0.90×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in South Africa

See Pretoria audiences in other countries

How to read this data

Audience size is the estimated number of people in South Africa who actively search for Pretoria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →