Rascasse Audience Intelligence

Western Cape Audience in South Africa

A data profile of the people who buy, follow and care about Western Cape in South Africa — modelled from more than twelve digital signal sources. Western Cape has an estimated audience of 2,123,058 people in South Africa.

#4among Region in South Africa
#24among POI in South Africa
#27in Travel & Leisure

Western Cape has an estimated audience of 2,123,058 people in South Africa. 56.9% are female, 43.1% are male, average age 39.2. Top brand affinities: Hostel, Birkenstock, Mineral water, Singapore Airlines, Sandra Bullock.

Top brand affinities include Hostel, Birkenstock, Mineral water, with strongest over-indexing on Hostel (1.82× the country average).

Demographically, the Western Cape audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Community Orientation.

The typical Western Cape fan in South Africa is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Hostel.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Western Cape profile in South Africa.

Audience size
2.1M
in South Africa
Gender
56.9%♀
43.1% male
Age
39.2
average years
Country rank
#290
POI in South Africa
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western Cape fans

56.9% are female, 43.1% are male, average age 39.2.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Western Cape audience in South Africa
MetricValue
Female56.9%
Male43.1%
Average age39.2
Estimated audience size2,123,058
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Western Cape audience in South Africa
Age bracketShare%
16-1919%
20-2923%
30-3919%
40-4916%
50+24%
Fig. 04

Worldwide distribution

58.4%

of the worldwide Western Cape audience comes from South Africa.

Worldwide audience distribution share by country for Western Cape
CountryShare
South Africa58.4%
United States7.2%
Zambia5.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western Cape audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western Cape audience
#·InterestCategoryAffinity×
01AS Saint-ÉtienneSports1.83×
02HostelTravel & Leisure1.82×
03Medicinal plantsHealth1.80×
04Robbie WilliamsMusic & Radio1.75×
05BirkenstockFashion & Accessoires1.73×
06ChardonnayFood & Beverages1.69×
07Meryl StreepMovies & TV1.69×
08NASCARSports1.68×
09Slow cookerFood & Beverages1.65×
10Robotic vacuum cleanerHome & Garden1.64×
11ListerineBeauty & Wellness1.59×
12Singapore AirlinesTravel & Leisure1.58×
13Cathay PacificTravel & Leisure1.57×
14Mineral waterFood & Beverages1.56×
15LufthansaTravel & Leisure1.56×
16Urban agricultureBusiness & Career1.55×
17Bombay SapphireFood & Beverages1.54×
18Bon JoviMusic & Radio1.53×
19Sandra BullockMovies & TV1.51×
20KLMTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western Cape audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western Cape audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.21×
Community OrientationOPEN1.17×
Quality AwarenessPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western Cape audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.66×
Social Media UsageJOY0.78×
Need for SecurityCONSERVATISM0.80×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Western Cape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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