Rascasse Audience Intelligence

Botswana Audience in South Africa

A data profile of the people who buy, follow and care about Botswana in South Africa — modelled from more than twelve digital signal sources. Botswana has an estimated audience of 4,603,768 people in South Africa.

#4among Country in South Africa
#12among POI in South Africa
#10in Travel & Leisure

Botswana has an estimated audience of 4,603,768 people in South Africa. 53.1% are female, 46.9% are male, average age 37.5.

Demographically, the Botswana audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Community Orientation.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Botswana profile in South Africa.

Audience size
4.6M
in South Africa
Gender
53.1%♀
46.9% male
Age
37.5
average years
Country rank
#67
POI in South Africa
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Botswana fans

53.1% are female, 46.9% are male, average age 37.5.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Botswana audience in South Africa
MetricValue
Female53.1%
Male46.9%
Average age37.5
Estimated audience size4,603,768
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Botswana audience in South Africa
Age bracketShare%
16-1922%
20-2924%
30-3920%
40-4913%
50+20%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Botswana audience comes from South Africa.

Worldwide audience distribution share by country for Botswana
CountryShare
South Africa23.2%
United States16.5%
Zambia6.6%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Botswana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Botswana audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.18×
Community OrientationOPEN1.07×
TraditionCONSERVATISM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Botswana audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
Risk AppetiteTHRILL0.86×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Botswana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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