A data profile of the people who buy, follow and care about Gauteng in South Africa — modelled from more than twelve digital signal sources. Gauteng has an estimated audience of 1,583,567 people in South Africa.
Gauteng has an estimated audience of 1,583,567 people in South Africa. 54.5% are female, 45.5% are male, average age 36.5. Top brand affinities: Malt whisky, Ryan Gosling, AS Saint-Étienne, Carrefour, Memphis Grizzlies.
Top brand affinities include Malt whisky, Ryan Gosling, AS Saint-Étienne, with strongest over-indexing on Malt whisky (1.54× the country average).
Demographically, the Gauteng audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Gauteng fan in South Africa is balanced, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Malt whisky.
The key figures that characterise the Gauteng profile in South Africa.
54.5% are female, 45.5% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 36.5 |
| Estimated audience size | 1,583,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 20% |
of the worldwide Gauteng audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 84.1% |
| United States | 8.1% |
| United Kingdom | 1.9% |
The strongest cross-interests of the Gauteng audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dallas Stars | Sports | 1.73× | ||
| 02 | New England Revolution | Sports | 1.71× | ||
| 03 | Citibank | Business & Career | 1.66× | ||
| 04 | Toyota Avensis | Cars & Mobility | 1.62× | ||
| 05 | Opel Insignia | Cars & Mobility | 1.62× | ||
| 06 | Ryan Gosling | Movies & TV | 1.59× | ||
| 07 | Isle of Man TT | Sports | 1.55× | ||
| 08 | Malt whisky | Food & Beverages | 1.54× | ||
| 09 | Milwaukee Brewers | Sports | 1.54× | ||
| 10 | AS Saint-Étienne | Sports | 1.53× | ||
| 11 | Buick | Cars & Mobility | 1.53× | ||
| 12 | Citroën C4 Cactus | Cars & Mobility | 1.53× | ||
| 13 | Carrefour | Shopping | 1.52× | ||
| 14 | Memphis Grizzlies | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.16× | |
| Career Orientation | POWER | 1.15× | |
| Quality Awareness | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Mindfulness | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Gauteng. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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