Rascasse Audience Intelligence

Leisure Audience in South Africa

A data profile of the people who buy, follow and care about Leisure in South Africa — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 3,183,257 people in South Africa.

#72among Topic in South Africa
#15in Travel & Leisure

Leisure has an estimated audience of 3,183,257 people in South Africa. 53.6% are female, 46.4% are male, average age 36.9.

Demographically, the Leisure audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Travelling.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Leisure profile in South Africa.

Audience size
3.2M
in South Africa
Gender
53.6%♀
46.4% male
Age
36.9
average years
Country rank
#132
Topic in South Africa
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leisure fans

53.6% are female, 46.4% are male, average age 36.9.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Leisure audience in South Africa
MetricValue
Female53.6%
Male46.4%
Average age36.9
Estimated audience size3,183,257
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Leisure audience in South Africa
Age bracketShare%
16-1925%
20-2924%
30-3919%
40-4913%
50+20%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Leisure audience comes from South Africa.

Worldwide audience distribution share by country for Leisure
CountryShare
United States18.9%
Japan5.9%
United Kingdom4.5%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leisure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leisure audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.08×
TravellingTHRILL1.07×
Early Adopter MentalityPOWER1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leisure audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Social Media UsageJOY0.83×
CreativityOPEN0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in South Africa

See Leisure audiences in other countries

How to read this data

Audience size is the estimated number of people in South Africa who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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