A data profile of the people who buy, follow and care about Leisure in Australia — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 9,193,092 people in Australia.
Leisure has an estimated audience of 9,193,092 people in Australia. 55.6% are female, 44.4% are male, average age 43.1. Top brand affinities: Real property, Blanket, Bored Panda, Duvet, Italo disco.
Top brand affinities include Real property, Blanket, Bored Panda, with strongest over-indexing on Real property (1.58× the country average).
Demographically, the Leisure audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Quality Awareness.
The typical Leisure fan in Australia is more female, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the Leisure profile in Australia.
55.6% are female, 44.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.1 |
| Estimated audience size | 9,193,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Leisure audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Leisure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 1.95× | ||
| 02 | Home inspection | Home & Garden | 1.89× | ||
| 03 | World Vision International | Politics & Society | 1.89× | ||
| 04 | WWE Intercontinental Championship | Sports | 1.85× | ||
| 05 | Duvet | Home & Garden | 1.73× | ||
| 06 | Diplomacy | Politics & Society | 1.64× | ||
| 07 | Blanket | Home & Garden | 1.62× | ||
| 08 | Bored Panda | Internet & Social Media | 1.60× | ||
| 09 | Real property | Home & Garden | 1.58× | ||
| 10 | Hulk Hogan | Sports | 1.58× | ||
| 11 | KiK | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.07× | |
| Quality Awareness | PREMIUM | 1.06× | |
| Community Orientation | OPEN | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Social Media Usage | JOY | 0.92× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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