Rascasse Audience Intelligence

Leisure Audience in Colombia

A data profile of the people who buy, follow and care about Leisure in Colombia — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 6,518,391 people in Colombia.

#69among Topic in Colombia
#14in Travel & Leisure

Leisure has an estimated audience of 6,518,391 people in Colombia. 51.7% are female, 48.3% are male, average age 35.9.

Demographically, the Leisure audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Leisure profile in Colombia.

Audience size
6.5M
in Colombia
Gender
51.7%♀
48.3% male
Age
35.9
average years
Country rank
#104
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leisure fans

51.7% are female, 48.3% are male, average age 35.9.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Leisure audience in Colombia
MetricValue
Female51.7%
Male48.3%
Average age35.9
Estimated audience size6,518,391
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Leisure audience in Colombia
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Leisure audience comes from Colombia.

Worldwide audience distribution share by country for Leisure
CountryShare
United States18.9%
Japan5.9%
United Kingdom4.5%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leisure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leisure audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.16×
Quality AwarenessPREMIUM1.06×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leisure audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.78×
Need for SecurityCONSERVATISM0.81×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Colombia

See Leisure audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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