A data profile of the people who buy, follow and care about Leisure in Indonesia — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 8,936,637 people in Indonesia.
Leisure has an estimated audience of 8,936,637 people in Indonesia. 46.8% are female, 53.2% are male, average age 35.9. Top brand affinities: High-definition television, Traveloka, Online chat, Garuda Indonesia, Astro (Malaysian satellite television).
Top brand affinities include High-definition television, Traveloka, Online chat, with strongest over-indexing on High-definition television (1.57× the country average).
Demographically, the Leisure audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.
The typical Leisure fan in Indonesia is balanced, around 35.9 years old, with strong Convenience Orientation tendencies and a notable affinity for High-definition television.
The key figures that characterise the Leisure profile in Indonesia.
46.8% are female, 53.2% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 35.9 |
| Estimated audience size | 8,936,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Leisure audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Leisure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-love | Health | 1.91× | ||
| 02 | Sewing machine | Home & Garden | 1.83× | ||
| 03 | Portugal national football team | Sports | 1.83× | ||
| 04 | Subscription business model | Shopping | 1.76× | ||
| 05 | Michael Jackson | Music & Radio | 1.76× | ||
| 06 | Electronic funds transfer | Business & Career | 1.74× | ||
| 07 | Mobile home | Cars & Mobility | 1.72× | ||
| 08 | Reggaeton | Music & Radio | 1.71× | ||
| 09 | Garuda Indonesia | Travel & Leisure | 1.68× | ||
| 10 | Self-employment | Business & Career | 1.68× | ||
| 11 | Digital art | Arts & Culture | 1.62× | ||
| 12 | Primary school | Kids & Family | 1.61× | ||
| 13 | Scholarship | Kids & Family | 1.60× | ||
| 14 | Rugby union | Sports | 1.58× | ||
| 15 | High-definition television | Technology & Electronics | 1.57× | ||
| 16 | Traveloka | Travel & Leisure | 1.57× | ||
| 17 | Casual game | Games | 1.57× | ||
| 18 | Female entrepreneur | Business & Career | 1.56× | ||
| 19 | Astro (Malaysian satellite television) | Movies & TV | 1.53× | ||
| 20 | Online chat | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.21× | |
| Risk Appetite | THRILL | 1.11× | |
| Luxury Orientation | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Design Affinity | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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