A data profile of the people who buy, follow and care about Astro (Malaysian satellite television) in Indonesia — modelled from more than twelve digital signal sources. Astro (Malaysian satellite television) has an estimated audience of 2,378,109 people in Indonesia.
The average Astro (Malaysian satellite television) fan in Indonesia is 31.6 years old, more female, and lives primarily in Jakarta.
The audience is concentrated in Jakarta, West Java, Banten.
Top brand affinities include TV, Food and drink, Clothing, with strongest over-indexing on TV (1.87× the country average).
Demographically, the Astro (Malaysian satellite television) audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Astro (Malaysian satellite television) fan in Indonesia is more female, around 31.6 years old, with strong Tradition tendencies and a notable affinity for TV.
The key figures that characterise the Astro (Malaysian satellite television) profile in Indonesia.
64.1% are female, 35.9% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 31.6 |
| Estimated audience size | 2,378,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 33% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Astro (Malaysian satellite television) audience comes from Indonesia.
| Country | Share |
|---|---|
| Malaysia | 24.4% |
| Indonesia | 14.8% |
| United States | 13.3% |
Where the Astro (Malaysian satellite television) audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~1.5M | 6.82× | |
| 02 | Banten | ~500K | 5.31× | |
| 03 | West Java | ~800K | 2.27× | |
| 04 | Special Region of Yogyakarta | ~40K | 0.99× | |
| 05 | Riau Islands | ~30K | 0.99× | |
| 06 | Bali | ~40K | 0.91× | |
| 07 | West Kalimantan | ~30K | 0.91× | |
| 08 | East Kalimantan | ~30K | 0.89× | |
| 09 | Bangka-Belitung Islands | ~10K | 0.89× | |
| 10 | Central Kalimantan | ~20K | 0.88× | |
| 11 | West Papua | ~7K | 0.88× | |
| 12 | South Kalimantan | ~30K | 0.87× | |
| 13 | North Kalimantan | ~7K | 0.87× | |
| 14 | West Sulawesi | ~8K | 0.82× | |
| 15 | South Sumatra | ~50K | 0.81× | |
| 16 | Gorontalo (disambiguation)(2) | ~8K | 0.79× | |
| 17 | East Java | ~200K | 0.78× | |
| 18 | North Maluku | ~6K | 0.77× | |
| 19 | Lampung | ~40K | 0.76× | |
| 20 | Bengkulu | ~10K | 0.75× | |
| 21 | Papua (province) | ~10K | 0.75× | |
| 22 | Maluku | ~8K | 0.75× | |
| 23 | Jambi | ~20K | 0.74× | |
| 24 | Riau | ~40K | 0.73× | |
| 25 | Central Java | ~200K | 0.71× | |
| 26 | Southeast Sulawesi | ~10K | 0.71× | |
| 27 | North Sulawesi | ~20K | 0.70× | |
| 28 | Central Sulawesi | ~10K | 0.66× | |
| 29 | West Sumatra | ~30K | 0.63× | |
| 30 | South Sulawesi | ~40K | 0.62× | |
| 31 | North Sumatra | ~70K | 0.61× | |
| 32 | East Nusa Tenggara | ~20K | 0.61× | |
| 33 | Aceh | ~20K | 0.60× | |
| 34 | West Nusa Tenggara | ~20K | 0.60× |
The strongest cross-interests of the Astro (Malaysian satellite television) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TV | Movies & TV | 1.87× | ||
| 02 | Internet & Social Media | 1.79× | |||
| 03 | Beverages | Food & Beverages | 1.76× | ||
| 04 | Personal finance | Business & Career | 1.75× | ||
| 05 | Women's clothing | Fashion & Accessoires | 1.73× | ||
| 06 | Clothing | Fashion & Accessoires | 1.72× | ||
| 07 | Reading | Literature | 1.70× | ||
| 08 | Video | Movies & TV | 1.70× | ||
| 09 | Food | Food & Beverages | 1.69× | ||
| 10 | Food and drink | Food & Beverages | 1.68× | ||
| 11 | Persib Bandung | Sports | 1.68× | ||
| 12 | Live events | Music & Radio | 1.68× | ||
| 13 | Music | Business & Career | 1.67× | ||
| 14 | Entertainment | Movies & TV | 1.67× | ||
| 15 | Vehicles | Cars & Mobility | 1.66× | ||
| 16 | Real Madrid C.F. | Sports | 1.58× | ||
| 17 | TV Tokyo | Movies & TV | 1.58× | ||
| 18 | Games | Games | 1.57× | ||
| 19 | Sports | Sports | 1.54× | ||
| 20 | Jakarta | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.81× | |
| Individualism | JOY | 1.80× | |
| Need for Security | CONSERVATISM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.26× | |
| Family Orientation | CONSERVATISM | 1.33× | |
| Social Media Usage | JOY | 1.37× |
Astro (Malaysian satellite television) has an estimated audience of 2,378,109 people in Indonesia, concentrated in Jakarta and West Java.
64.1% of Astro (Malaysian satellite television) fans are female, 35.9% are male, with an average age of 31.6 years.
Astro (Malaysian satellite television) fans show strongest brand affinity for TV (1.87×), Food and drink (1.68×), and Clothing (1.72×) over the country average.
Astro (Malaysian satellite television) fans in Indonesia are most concentrated in Jakarta (reach ~1.5M), West Java (reach ~800K), and Banten (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Astro (Malaysian satellite television) itself, the audience over-indexes on Food and drink (1.68×), Clothing (1.72×), Real Madrid C.F. (1.58×), and Music (1.67×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Astro (Malaysian satellite television). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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