A data profile of the people who buy, follow and care about SCTV in Indonesia — modelled from more than twelve digital signal sources. SCTV has an estimated audience of 5,302,402 people in Indonesia.
SCTV has an estimated audience of 5,302,402 people in Indonesia. 50.8% are female, 49.2% are male, average age 34.4. Top brand affinities: Viu (streaming media), Telegram, Soap opera, Breaking news, Telkomsel.
Top brand affinities include Viu (streaming media), Telegram, Soap opera, with strongest over-indexing on Viu (streaming media) (2.24× the country average).
Demographically, the SCTV audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical SCTV fan in Indonesia is balanced, around 34.4 years old, with strong Tradition tendencies and a notable affinity for Viu (streaming media).
The key figures that characterise the SCTV profile in Indonesia.
50.8% are female, 49.2% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 34.4 |
| Estimated audience size | 5,302,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 31% | |
| 30-39 | 24% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide SCTV audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 69.1% |
| United States | 18.6% |
| Canada | 3.5% |
The strongest cross-interests of the SCTV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viu (streaming media) | Movies & TV | 2.24× | ||
| 02 | Indonesian cuisine | Food & Beverages | 1.94× | ||
| 03 | Investment management | Business & Career | 1.93× | ||
| 04 | Powdered milk | Kids & Family | 1.93× | ||
| 05 | Breakfast television | Movies & TV | 1.92× | ||
| 06 | Breaking news | Movies & TV | 1.90× | ||
| 07 | Virtual reality | Technology & Electronics | 1.89× | ||
| 08 | Cyber Monday | Shopping | 1.85× | ||
| 09 | Soap opera | Movies & TV | 1.84× | ||
| 10 | romantic comedies | Movies & TV | 1.83× | ||
| 11 | Telkomsel | Technology & Electronics | 1.82× | ||
| 12 | Radio | Technology & Electronics | 1.82× | ||
| 13 | Telegram | Internet & Social Media | 1.77× | ||
| 14 | Self-employment | Business & Career | 1.75× | ||
| 15 | Buddhism | Health | 1.69× | ||
| 16 | Lottery | Games | 1.66× | ||
| 17 | Golden State Warriors | Sports | 1.63× | ||
| 18 | CNN | Movies & TV | 1.62× | ||
| 19 | Hinduism | Politics & Society | 1.60× | ||
| 20 | Pay television | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.38× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Spirituality | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Design Affinity | PREMIUM | 0.67× | |
| Early Adopter Mentality | POWER | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for SCTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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