A data profile of the people who buy, follow and care about Soap opera in Indonesia — modelled from more than twelve digital signal sources. Soap opera has an estimated audience of 4,546,757 people in Indonesia.
The average Soap opera fan in Indonesia is 32.3 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Alexis (singer), Serial (radio and television), Digital television, with strongest over-indexing on Alexis (singer) (2.76× the country average).
Demographically, the Soap opera audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Soap opera fan in Indonesia is more female, around 32.3 years old, with strong Individualism tendencies and a notable affinity for Alexis (singer).
The key figures that characterise the Soap opera profile in Indonesia.
63.0% are female, 37.0% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 32.3 |
| Estimated audience size | 4,546,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Soap opera audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 10.4% |
| United Kingdom | 8.3% |
Where the Soap opera audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~500K | 1.43× | |
| 02 | Banten | ~200K | 1.19× | |
| 03 | Bangka-Belitung Islands | ~20K | 1.09× | |
| 04 | North Kalimantan | ~20K | 1.09× | |
| 05 | Gorontalo (disambiguation)(2) | ~20K | 1.08× | |
| 06 | West Sulawesi | ~20K | 1.07× | |
| 07 | Riau Islands | ~50K | 1.04× | |
| 08 | Bengkulu | ~40K | 1.04× | |
| 09 | Papua (province) | ~30K | 1.04× | |
| 10 | Special Region of Yogyakarta | ~80K | 1.02× | |
| 11 | Maluku | ~20K | 1.02× | |
| 12 | North Maluku | ~20K | 1.02× | |
| 13 | West Papua | ~10K | 1.00× | |
| 14 | North Sulawesi | ~50K | 0.99× | |
| 15 | Central Sulawesi | ~40K | 0.99× | |
| 16 | Central Kalimantan | ~40K | 0.99× | |
| 17 | Southeast Sulawesi | ~30K | 0.99× | |
| 18 | Bali | ~90K | 0.98× | |
| 19 | South Kalimantan | ~60K | 0.97× | |
| 20 | Jambi | ~50K | 0.97× | |
| 21 | East Nusa Tenggara | ~50K | 0.97× | |
| 22 | East Kalimantan | ~70K | 0.96× | |
| 23 | Aceh | ~60K | 0.95× | |
| 24 | West Nusa Tenggara | ~50K | 0.95× | |
| 25 | West Kalimantan | ~60K | 0.94× | |
| 26 | South Sumatra | ~100K | 0.93× | |
| 27 | West Sumatra | ~70K | 0.93× | |
| 28 | Riau | ~100K | 0.92× | |
| 29 | Lampung | ~90K | 0.92× | |
| 30 | West Java | ~600K | 0.90× | |
| 31 | South Sulawesi | ~100K | 0.89× | |
| 32 | North Sumatra | ~200K | 0.87× | |
| 33 | East Java | ~400K | 0.83× | |
| 34 | Central Java | ~300K | 0.78× |
The strongest cross-interests of the Soap opera audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Serial (radio and television) | Music & Radio | 4.14× | ||
| 02 | Creative Commons | Technology & Electronics | 2.79× | ||
| 03 | Alexis (singer) | Music & Radio | 2.76× | ||
| 04 | Home video | Movies & TV | 2.24× | ||
| 05 | Wikipedia | Internet & Social Media | 2.23× | ||
| 06 | Television station | Movies & TV | 2.19× | ||
| 07 | Web fiction | Literature | 2.11× | ||
| 08 | Display resolution | Technology & Electronics | 2.03× | ||
| 09 | MNCTV | Movies & TV | 2.00× | ||
| 10 | Indosiar | Movies & TV | 1.97× | ||
| 11 | RCTI | Movies & TV | 1.91× | ||
| 12 | Digital television | Movies & TV | 1.87× | ||
| 13 | Dangdut | Music & Radio | 1.85× | ||
| 14 | SCTV | Movies & TV | 1.84× | ||
| 15 | Abrahamic religions | Politics & Society | 1.79× | ||
| 16 | Viral marketing | Business & Career | 1.68× | ||
| 17 | Art film | Movies & TV | 1.68× | ||
| 18 | Tunic | Fashion & Accessoires | 1.62× | ||
| 19 | Trans7 | Movies & TV | 1.61× | ||
| 20 | High-definition television | Technology & Electronics | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.34× | |
| Risk Appetite | THRILL | 1.33× | |
| Need for Security | CONSERVATISM | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.32× | |
| Travelling | THRILL | 0.33× | |
| Healthy Lifestyle | BALANCE | 0.37× |
Soap opera has an estimated audience of 4,546,757 people in Indonesia, concentrated in West Java and Jakarta.
63.0% of Soap opera fans are female, 37.0% are male, with an average age of 32.3 years.
Soap opera fans show strongest brand affinity for Alexis (singer) (2.76×), Serial (radio and television) (4.14×), and Digital television (1.87×) over the country average.
Soap opera fans in Indonesia are most concentrated in West Java (reach ~600K), Jakarta (reach ~500K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Soap opera itself, the audience over-indexes on Serial (radio and television) (4.14×), Digital television (1.87×), RCTI (1.91×), and SCTV (1.84×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Soap opera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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