A data profile of the people who buy, follow and care about Viral marketing in Indonesia — modelled from more than twelve digital signal sources. Viral marketing has an estimated audience of 5,218,800 people in Indonesia.
Viral marketing has an estimated audience of 5,218,800 people in Indonesia. 41.7% are female, 58.3% are male, average age 33.4. Top brand affinities: Traveloka, High-definition television, Soap opera, Buddhism, Radio.
Top brand affinities include Traveloka, High-definition television, Soap opera, with strongest over-indexing on Traveloka (1.78× the country average).
Demographically, the Viral marketing audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Viral marketing fan in Indonesia is more male, around 33.4 years old, with strong Spirituality tendencies and a notable affinity for Traveloka.
The key figures that characterise the Viral marketing profile in Indonesia.
41.7% are female, 58.3% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 33.4 |
| Estimated audience size | 5,218,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Viral marketing audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.1% |
| India | 9.3% |
| Indonesia | 5.3% |
The strongest cross-interests of the Viral marketing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Portugal national football team | Sports | 3.63× | ||
| 02 | Breakfast television | Movies & TV | 2.24× | ||
| 03 | Radio | Technology & Electronics | 1.96× | ||
| 04 | Buddhism | Health | 1.92× | ||
| 05 | romantic comedies | Movies & TV | 1.85× | ||
| 06 | WWE | Sports | 1.80× | ||
| 07 | Traveloka | Travel & Leisure | 1.78× | ||
| 08 | Self-employment | Business & Career | 1.78× | ||
| 09 | Lottery | Games | 1.75× | ||
| 10 | Hinduism | Politics & Society | 1.74× | ||
| 11 | Arsenal F.C. | Sports | 1.71× | ||
| 12 | Soap opera | Movies & TV | 1.68× | ||
| 13 | Video blog | Internet & Social Media | 1.65× | ||
| 14 | Garuda Indonesia | Travel & Leisure | 1.64× | ||
| 15 | Chanel | Fashion & Accessoires | 1.64× | ||
| 16 | High-definition television | Technology & Electronics | 1.62× | ||
| 17 | Microsoft | Technology & Electronics | 1.59× | ||
| 18 | Scholarship | Kids & Family | 1.55× | ||
| 19 | Internet meme | Internet & Social Media | 1.54× | ||
| 20 | Detective fiction | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.47× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.56× | |
| Mindfulness | BALANCE | 0.66× | |
| Early Adopter Mentality | POWER | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Viral marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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