A data profile of the people who buy, follow and care about Arsenal F.C. in Indonesia — modelled from more than twelve digital signal sources. Arsenal F.C. has an estimated audience of 2,850,304 people in Indonesia.
The average Arsenal F.C. fan in Indonesia is 31.9 years old, more male, and lives primarily in North Sumatra.
The audience is concentrated in North Sumatra, West Nusa Tenggara, West Java.
Top brand affinities include Alexis (singer), Ligue 1, Liga Champions, with strongest over-indexing on Alexis (singer) (5.39× the country average).
Demographically, the Arsenal F.C. audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Arsenal F.C. fan in Indonesia is more male, around 31.9 years old, with strong Design Affinity tendencies and a notable affinity for Alexis (singer).
The key figures that characterise the Arsenal F.C. profile in Indonesia.
20.6% are female, 79.4% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 31.9 |
| Estimated audience size | 2,850,304 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 35% | |
| 30-39 | 19% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Arsenal F.C. audience comes from Indonesia.
| Country | Share |
|---|---|
| United Kingdom | 11.5% |
| United States | 10.2% |
| Brazil | 9.3% |
Where the Arsenal F.C. audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Nusa Tenggara | ~300K | 8.10× | |
| 02 | North Sumatra | ~500K | 3.70× | |
| 03 | Riau Islands | ~80K | 2.73× | |
| 04 | Bengkulu | ~50K | 2.16× | |
| 05 | Aceh | ~70K | 1.92× | |
| 06 | North Maluku | ~10K | 1.17× | |
| 07 | East Nusa Tenggara | ~30K | 0.84× | |
| 08 | West Sulawesi | ~10K | 0.84× | |
| 09 | Bangka-Belitung Islands | ~10K | 0.81× | |
| 10 | Maluku | ~10K | 0.78× | |
| 11 | West Papua | ~7K | 0.78× | |
| 12 | Central Sulawesi | ~20K | 0.76× | |
| 13 | North Kalimantan | ~7K | 0.76× | |
| 14 | Banten | ~80K | 0.75× | |
| 15 | Southeast Sulawesi | ~20K | 0.71× | |
| 16 | Gorontalo (disambiguation)(2) | ~8K | 0.68× | |
| 17 | Papua (province) | ~10K | 0.67× | |
| 18 | West Kalimantan | ~20K | 0.57× | |
| 19 | North Sulawesi | ~20K | 0.56× | |
| 20 | South Sumatra | ~40K | 0.55× | |
| 21 | Bali | ~30K | 0.53× | |
| 22 | West Sumatra | ~30K | 0.53× | |
| 23 | Central Kalimantan | ~10K | 0.53× | |
| 24 | Jambi | ~20K | 0.50× | |
| 25 | Riau | ~30K | 0.47× | |
| 26 | Jakarta | ~100K | 0.46× | |
| 27 | South Sulawesi | ~40K | 0.45× | |
| 28 | East Kalimantan | ~20K | 0.45× | |
| 29 | Lampung | ~30K | 0.44× | |
| 30 | South Kalimantan | ~20K | 0.43× | |
| 31 | West Java | ~200K | 0.37× | |
| 32 | Central Java | ~100K | 0.37× | |
| 33 | Special Region of Yogyakarta | ~20K | 0.37× | |
| 34 | East Java | ~100K | 0.35× |
The strongest cross-interests of the Arsenal F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coach (sport) | Sports | 9.03× | ||
| 02 | Borussia Dortmund | Sports | 6.11× | ||
| 03 | Alexis (singer) | Music & Radio | 5.39× | ||
| 04 | Atlético Madrid | Sports | 4.93× | ||
| 05 | A.S. Roma | Sports | 3.52× | ||
| 06 | Wikipedia | Internet & Social Media | 3.52× | ||
| 07 | Ligue 1 | Sports | 3.34× | ||
| 08 | Chelsea F.C. | Sports | 3.16× | ||
| 09 | Liga Champions | Sports | 3.02× | ||
| 10 | Manchester City F.C. | Sports | 2.86× | ||
| 11 | A.C. Milan | Sports | 2.57× | ||
| 12 | Inter Milan | Sports | 2.39× | ||
| 13 | Digital television | Movies & TV | 2.15× | ||
| 14 | TV Tokyo | Movies & TV | 2.05× | ||
| 15 | Manchester United F.C. | Sports | 2.00× | ||
| 16 | Outdoor recreation | Sports | 1.87× | ||
| 17 | Persib Bandung | Sports | 1.76× | ||
| 18 | Reading | Literature | 1.59× | ||
| 19 | Clothing | Fashion & Accessoires | 1.54× | ||
| 20 | Sports | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.95× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Risk Appetite | THRILL | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.27× | |
| Need for Security | CONSERVATISM | 0.28× | |
| Individualism | JOY | 0.33× |
Arsenal F.C. has an estimated audience of 2,850,304 people in Indonesia, concentrated in North Sumatra and West Nusa Tenggara.
20.6% of Arsenal F.C. fans are female, 79.4% are male, with an average age of 31.9 years.
Arsenal F.C. fans show strongest brand affinity for Alexis (singer) (5.39×), Ligue 1 (3.34×), and Liga Champions (3.02×) over the country average.
Arsenal F.C. fans in Indonesia are most concentrated in North Sumatra (reach ~500K), West Nusa Tenggara (reach ~300K), and West Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Arsenal F.C. itself, the audience over-indexes on Ligue 1 (3.34×), Liga Champions (3.02×), TV Tokyo (2.05×), and Borussia Dortmund (6.11×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Arsenal F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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