A data profile of the people who buy, follow and care about Viral marketing in Australia — modelled from more than twelve digital signal sources. Viral marketing has an estimated audience of 1,939,070 people in Australia.
Viral marketing has an estimated audience of 1,939,070 people in Australia. 50.2% are female, 49.8% are male, average age 41.4. Top brand affinities: Google Analytics, Search engine optimization, HubSpot, Wikipedia, MailChimp.
Top brand affinities include Google Analytics, Search engine optimization, HubSpot, with strongest over-indexing on Google Analytics (14.6× the country average).
Demographically, the Viral marketing audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Viral marketing fan in Australia is balanced, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for Google Analytics.
The key figures that characterise the Viral marketing profile in Australia.
50.2% are female, 49.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 41.4 |
| Estimated audience size | 1,939,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Viral marketing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.1% |
| India | 9.3% |
| Indonesia | 5.3% |
The strongest cross-interests of the Viral marketing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Analytics | Internet & Social Media | 14.60× | ||
| 02 | HubSpot | Internet & Social Media | 7.19× | ||
| 03 | LastPass | Technology & Electronics | 6.89× | ||
| 04 | MailChimp | Internet & Social Media | 6.18× | ||
| 05 | WordPress | Technology & Electronics | 5.43× | ||
| 06 | Trello | Internet & Social Media | 5.32× | ||
| 07 | Search engine optimization | Business & Career | 4.46× | ||
| 08 | Squarespace | Technology & Electronics | 3.66× | ||
| 09 | Canva | Technology & Electronics | 2.87× | ||
| 10 | GitHub | Internet & Social Media | 2.81× | ||
| 11 | Wikipedia | Internet & Social Media | 2.38× | ||
| 12 | Internet celebrity | Internet & Social Media | 2.27× | ||
| 13 | Tabloid (newspaper format) | Literature | 2.02× | ||
| 14 | Accounting | Business & Career | 1.96× | ||
| 15 | Radio | Technology & Electronics | 1.95× | ||
| 16 | Facebook Messenger | Internet & Social Media | 1.69× | ||
| 17 | Online newspaper | News | 1.62× | ||
| 18 | Internet & Social Media | 1.58× | |||
| 19 | Instant messaging | Internet & Social Media | 1.56× | ||
| 20 | Local news | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.34× | |
| Convenience Orientation | PREMIUM | 1.20× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Design Affinity | PREMIUM | 0.64× | |
| Travelling | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Viral marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.