A data profile of the people who buy, follow and care about Tabloid (newspaper format) in Australia — modelled from more than twelve digital signal sources. Tabloid (newspaper format) has an estimated audience of 3,362,750 people in Australia.
The average Tabloid (newspaper format) fan in Australia is 43.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Daily Star (United Kingdom), The Age, Home Interior Design, with strongest over-indexing on Daily Star (United Kingdom) (6.93× the country average).
Demographically, the Tabloid (newspaper format) audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Tabloid (newspaper format) fan in Australia is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Tabloid (newspaper format) profile in Australia.
58.4% are female, 41.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.3 |
| Estimated audience size | 3,362,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Tabloid (newspaper format) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 19.5% |
| Italy | 12.2% |
Where the Tabloid (newspaper format) audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.08× | |
| 02 | Northern Territory | ~30K | 1.05× | |
| 03 | New South Wales | ~1.5M | 1.04× | |
| 04 | Australian Capital Territory | ~70K | 1.03× | |
| 05 | Western Australia | ~400K | 0.99× | |
| 06 | South Australia | ~300K | 0.97× | |
| 07 | Tasmania | ~70K | 0.95× | |
| 08 | Queensland | ~700K | 0.86× |
The strongest cross-interests of the Tabloid (newspaper format) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Star (United Kingdom) | News | 6.93× | ||
| 02 | Daily Express | News | 5.02× | ||
| 03 | Daily Mirror | News | 4.51× | ||
| 04 | Home Interior Design | Home & Garden | 3.65× | ||
| 05 | Public security | Politics & Society | 3.43× | ||
| 06 | Wikipedia | Internet & Social Media | 2.32× | ||
| 07 | News broadcasting | Business & Career | 2.09× | ||
| 08 | Breaking news | Movies & TV | 1.93× | ||
| 09 | Herald Sun | News | 1.93× | ||
| 10 | The Age | News | 1.92× | ||
| 11 | Broadcasting | Movies & TV | 1.82× | ||
| 12 | ABC News (Australia) | Movies & TV | 1.77× | ||
| 13 | Video | Movies & TV | 1.76× | ||
| 14 | Commonwealth Bank | Business & Career | 1.74× | ||
| 15 | SEEK | Business & Career | 1.70× | ||
| 16 | Perth Now | News | 1.70× | ||
| 17 | Nine News | Movies & TV | 1.67× | ||
| 18 | Video games | Games | 1.66× | ||
| 19 | Price | Shopping | 1.62× | ||
| 20 | Kmart | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.78× | |
| Individualism | JOY | 1.37× | |
| Need for Security | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.92× | |
| Luxury Orientation | PREMIUM | 0.93× |
Tabloid (newspaper format) has an estimated audience of 3,362,750 people in Australia, concentrated in New South Wales and Victoria.
58.4% of Tabloid (newspaper format) fans are female, 41.6% are male, with an average age of 43.3 years.
Tabloid (newspaper format) fans show strongest brand affinity for Daily Star (United Kingdom) (6.93×), The Age (1.92×), and Home Interior Design (3.65×) over the country average.
Tabloid (newspaper format) fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Tabloid (newspaper format) itself, the audience over-indexes on The Age (1.92×), Home Interior Design (3.65×), ABC News (Australia) (1.77×), and Video (1.76×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Tabloid (newspaper format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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