A data profile of the people who buy, follow and care about Price in Australia — modelled from more than twelve digital signal sources. Price has an estimated audience of 6,126,984 people in Australia.
Price has an estimated audience of 6,126,984 people in Australia. 54.6% are female, 45.4% are male, average age 43.1. Top brand affinities: Westpac, SUVs, National Australia Bank, Solar energy, Commonwealth Bank.
Top brand affinities include Westpac, SUVs, National Australia Bank, with strongest over-indexing on Westpac (1.68× the country average).
Demographically, the Price audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Price fan in Australia is balanced, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Westpac.
The key figures that characterise the Price profile in Australia.
54.6% are female, 45.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.1 |
| Estimated audience size | 6,126,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Price audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SUVs | Cars & Mobility | 1.99× | ||
| 02 | Solar energy | Home & Garden | 1.99× | ||
| 03 | Innovation | Business & Career | 1.99× | ||
| 04 | Sustainable energy | Home & Garden | 1.99× | ||
| 05 | Mazda | Cars & Mobility | 1.99× | ||
| 06 | Hyundai | Cars & Mobility | 1.99× | ||
| 07 | Tesla Motors | Cars & Mobility | 1.99× | ||
| 08 | Vehicle insurance | Cars & Mobility | 1.99× | ||
| 09 | Satire | Literature | 1.89× | ||
| 10 | Renewable energy | Business & Career | 1.82× | ||
| 11 | Real property | Home & Garden | 1.77× | ||
| 12 | National Australia Bank | Business & Career | 1.69× | ||
| 13 | Westpac | Business & Career | 1.68× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.62× | ||
| 15 | Car rentals | Cars & Mobility | 1.60× | ||
| 16 | Commonwealth Bank | Business & Career | 1.59× | ||
| 17 | Toyota | Cars & Mobility | 1.59× | ||
| 18 | Instant messaging | Internet & Social Media | 1.52× | ||
| 19 | Pizza | Food & Beverages | 1.52× | ||
| 20 | First class travel | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.40× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Travelling | THRILL | 0.90× | |
| DIY Mentality | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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