A data profile of the people who buy, follow and care about Price in Switzerland — modelled from more than twelve digital signal sources. Price has an estimated audience of 1,026,905 people in Switzerland.
Price has an estimated audience of 1,026,905 people in Switzerland. 58.5% are female, 41.5% are male, average age 42.7. Top brand affinities: Coop, Google, Conforama, Swiss International Air Lines, Hornbach.
Top brand affinities include Coop, Google, Conforama, with strongest over-indexing on Coop (1.99× the country average).
Demographically, the Price audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Price fan in Switzerland is more female, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Coop.
The key figures that characterise the Price profile in Switzerland.
58.5% are female, 41.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 42.7 |
| Estimated audience size | 1,026,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Price audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Union | Business & Career | 2.79× | ||
| 02 | C&A | Shopping | 2.46× | ||
| 03 | Hornbach | Shopping | 2.10× | ||
| 04 | Coop | Food & Beverages | 1.99× | ||
| 05 | Conforama | Home & Garden | 1.98× | ||
| 06 | Real property | Home & Garden | 1.98× | ||
| 07 | Lodging | Travel & Leisure | 1.94× | ||
| 08 | Toys | Games | 1.90× | ||
| 09 | Weddings | Kids & Family | 1.89× | ||
| 10 | Swiss International Air Lines | Travel & Leisure | 1.85× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.84× | ||
| 12 | Psychology | Business & Career | 1.81× | ||
| 13 | Desserts | Food & Beverages | 1.80× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.79× | ||
| 15 | Kitchen | Home & Garden | 1.74× | ||
| 16 | Shoes | Fashion & Accessoires | 1.68× | ||
| 17 | Internet & Social Media | 1.67× | |||
| 18 | Happiness | Health | 1.63× | ||
| 19 | Dogs | Pets & Animals | 1.58× | ||
| 20 | Nature | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.56× | |
| Community Orientation | OPEN | 1.45× | |
| Extroversion | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.88× | |
| Travelling | THRILL | 0.97× | |
| DIY Mentality | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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