A data profile of the people who buy, follow and care about Price in Colombia — modelled from more than twelve digital signal sources. Price has an estimated audience of 2,522,674 people in Colombia.
Price has an estimated audience of 2,522,674 people in Colombia. 55.3% are female, 44.7% are male, average age 38.2. Top brand affinities: Bank account, Mobile banking, Microwave oven, Laundry detergent, Vehicle insurance.
Top brand affinities include Bank account, Mobile banking, Microwave oven, with strongest over-indexing on Bank account (1.65× the country average).
Demographically, the Price audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Price fan in Colombia is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Bank account.
The key figures that characterise the Price profile in Colombia.
55.3% are female, 44.7% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 38.2 |
| Estimated audience size | 2,522,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Price audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ariel (detergent) | Home & Garden | 1.91× | ||
| 02 | Laundry detergent | Home & Garden | 1.89× | ||
| 03 | Air purifier | Home & Garden | 1.81× | ||
| 04 | Microwave oven | Home & Garden | 1.71× | ||
| 05 | Suunto | Sports | 1.70× | ||
| 06 | Husqvarna | Home & Garden | 1.70× | ||
| 07 | Mobile banking | Business & Career | 1.69× | ||
| 08 | Dishwasher | Home & Garden | 1.68× | ||
| 09 | Dyson | Home & Garden | 1.67× | ||
| 10 | Kenzo | Fashion & Accessoires | 1.66× | ||
| 11 | Bank account | Business & Career | 1.65× | ||
| 12 | Portland Trail Blazers | Sports | 1.61× | ||
| 13 | Contactless payment | Business & Career | 1.55× | ||
| 14 | Elderly care | Health | 1.55× | ||
| 15 | Vehicle insurance | Cars & Mobility | 1.54× | ||
| 16 | Bioderma | Beauty & Wellness | 1.53× | ||
| 17 | Home insurance | Business & Career | 1.52× | ||
| 18 | High-end audio | Technology & Electronics | 1.52× | ||
| 19 | Noise-cancelling headphones | Technology & Electronics | 1.51× | ||
| 20 | Frozen yogurt | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.41× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Luxury Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.73× | |
| Social Media Usage | JOY | 0.82× | |
| Extroversion | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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