A data profile of the people who buy, follow and care about Price in Indonesia — modelled from more than twelve digital signal sources. Price has an estimated audience of 5,173,949 people in Indonesia.
Price has an estimated audience of 5,173,949 people in Indonesia. 52.0% are female, 48.0% are male, average age 34.6. Top brand affinities: Telegram, Cash on delivery, Indonesian cuisine, Linux, Viu (streaming media).
Top brand affinities include Telegram, Cash on delivery, Indonesian cuisine, with strongest over-indexing on Telegram (4.03× the country average).
Demographically, the Price audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
The typical Price fan in Indonesia is balanced, around 34.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Telegram.
The key figures that characterise the Price profile in Indonesia.
52.0% are female, 48.0% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 34.6 |
| Estimated audience size | 5,173,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Price audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 4.03× | ||
| 02 | Tinder | Internet & Social Media | 3.15× | ||
| 03 | Anti-lock braking system | Cars & Mobility | 2.91× | ||
| 04 | Electronic trading platform | Business & Career | 2.88× | ||
| 05 | Cyber Monday | Shopping | 2.54× | ||
| 06 | Manual transmission | Cars & Mobility | 2.37× | ||
| 07 | Investment management | Business & Career | 2.35× | ||
| 08 | Electronic funds transfer | Business & Career | 2.33× | ||
| 09 | Automated teller machine | Business & Career | 2.22× | ||
| 10 | Auction | Shopping | 2.11× | ||
| 11 | Day trading | Business & Career | 2.06× | ||
| 12 | Indonesian cuisine | Food & Beverages | 2.04× | ||
| 13 | Linux | Technology & Electronics | 1.98× | ||
| 14 | Telecommuting | Business & Career | 1.97× | ||
| 15 | Stock exchange | Business & Career | 1.87× | ||
| 16 | Cash on delivery | Business & Career | 1.78× | ||
| 17 | Self-employment | Business & Career | 1.75× | ||
| 18 | Viu (streaming media) | Movies & TV | 1.63× | ||
| 19 | Cholesterol | Food & Beverages | 1.59× | ||
| 20 | Self-love | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.44× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Risk Appetite | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Extroversion | THRILL | 0.78× | |
| Design Affinity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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