A data profile of the people who buy, follow and care about Price in Malaysia — modelled from more than twelve digital signal sources. Price has an estimated audience of 3,588,797 people in Malaysia.
The average Price fan in Malaysia is 38.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Religion, Fasting, Online banking, with strongest over-indexing on Religion (1.56× the country average).
Demographically, the Price audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Price fan in Malaysia is balanced, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for Religion.
The key figures that characterise the Price profile in Malaysia.
49.9% are female, 50.1% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 38.9 |
| Estimated audience size | 3,588,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Price audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
Where the Price audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~900K | 1.38× | |
| 02 | Johor | ~600K | 1.33× | |
| 03 | Selangor | ~1.5M | 1.29× | |
| 04 | Penang | ~300K | 1.18× | |
| 05 | Perak | ~300K | 1.16× | |
| 06 | Negeri Sembilan | ~200K | 1.08× | |
| 07 | Kedah | ~300K | 1.06× | |
| 08 | Sarawak | ~300K | 1.05× | |
| 09 | Sabah | ~300K | 1.01× | |
| 10 | Malacca | ~100K | 1.01× | |
| 11 | Pahang | ~200K | 0.98× | |
| 12 | Terengganu | ~100K | 0.96× | |
| 13 | Labuan | ~30K | 0.93× | |
| 14 | Perlis | ~50K | 0.90× | |
| 15 | Kelantan | ~200K | 0.89× | |
| 16 | Putrajaya | ~20K | 0.86× |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nanotechnology | Business & Career | 2.37× | ||
| 02 | Mineral water | Food & Beverages | 2.30× | ||
| 03 | Fasting | Health | 1.96× | ||
| 04 | NASDAQ | Business & Career | 1.86× | ||
| 05 | Blood vessel | Health | 1.84× | ||
| 06 | Vehicle insurance | Cars & Mobility | 1.82× | ||
| 07 | Subscription business model | Shopping | 1.81× | ||
| 08 | Internet & Social Media | 1.74× | |||
| 09 | Nanyang Siang Pau | News | 1.67× | ||
| 10 | Solar energy | Home & Garden | 1.66× | ||
| 11 | TVB | Movies & TV | 1.64× | ||
| 12 | Microwave oven | Home & Garden | 1.61× | ||
| 13 | Kitchenware | Home & Garden | 1.59× | ||
| 14 | Sydney | Travel & Leisure | 1.59× | ||
| 15 | Cancer awareness | Health | 1.57× | ||
| 16 | Religion | Business & Career | 1.56× | ||
| 17 | Accounting | Business & Career | 1.54× | ||
| 18 | Online banking | Business & Career | 1.53× | ||
| 19 | Volleyball | Sports | 1.51× | ||
| 20 | AmBank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.26× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Sustainability | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.89× |
Price has an estimated audience of 3,588,797 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.9% of Price fans are female, 50.1% are male, with an average age of 38.9 years.
Price fans show strongest brand affinity for Religion (1.56×), Fasting (1.96×), and Online banking (1.53×) over the country average.
Price fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~900K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Price itself, the audience over-indexes on Fasting (1.96×), Online banking (1.53×), LinkedIn (1.74×), and Kitchenware (1.59×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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