A data profile of the people who buy, follow and care about Volleyball in Malaysia — modelled from more than twelve digital signal sources. Volleyball has an estimated audience of 2,248,022 people in Malaysia.
Volleyball has an estimated audience of 2,248,022 people in Malaysia. 38.8% are female, 61.2% are male, average age 37.8. Top brand affinities: Shopping, BSN, Monarchy, Business, Design.
Top brand affinities include Shopping, BSN, Monarchy, with strongest over-indexing on Shopping (1.67× the country average).
Demographically, the Volleyball audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
The typical Volleyball fan in Malaysia is more male, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Shopping.
The key figures that characterise the Volleyball profile in Malaysia.
38.8% are female, 61.2% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 37.8 |
| Estimated audience size | 2,248,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Volleyball audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 8.6% |
| Italy | 6.0% |
The strongest cross-interests of the Volleyball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Basque pelota | Sports | 5.41× | ||
| 02 | Creative Commons | Technology & Electronics | 3.21× | ||
| 03 | kumpulan wang simpanan pekerja | Business & Career | 2.29× | ||
| 04 | Magnum4D | Games | 2.19× | ||
| 05 | BSN | Health | 2.02× | ||
| 06 | Nature | Home & Garden | 1.82× | ||
| 07 | Photography | Arts & Culture | 1.69× | ||
| 08 | Shopping | Shopping | 1.67× | ||
| 09 | States and federal territories of Malaysia | Travel & Leisure | 1.66× | ||
| 10 | Outdoor recreation | Sports | 1.64× | ||
| 11 | Mobile app | Technology & Electronics | 1.63× | ||
| 12 | TV | Movies & TV | 1.62× | ||
| 13 | Instant messaging | Internet & Social Media | 1.62× | ||
| 14 | Pets | Pets & Animals | 1.61× | ||
| 15 | Education | Business & Career | 1.61× | ||
| 16 | Automobiles | Cars & Mobility | 1.61× | ||
| 17 | Monarchy | Politics & Society | 1.57× | ||
| 18 | Design | Home & Garden | 1.56× | ||
| 19 | Telegram | Internet & Social Media | 1.54× | ||
| 20 | Business | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.14× | |
| Early Adopter Mentality | POWER | 2.00× | |
| Individualism | JOY | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.76× | |
| Career Orientation | POWER | 0.96× | |
| Family Orientation | CONSERVATISM | 1.48× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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