A data profile of the people who buy, follow and care about Religion in Malaysia — modelled from more than twelve digital signal sources. Religion has an estimated audience of 4,784,862 people in Malaysia.
The average Religion fan in Malaysia is 37.7 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Shopping, BSN, TV, with strongest over-indexing on Shopping (1.74× the country average).
Demographically, the Religion audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Religion fan in Malaysia is balanced, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shopping.
The key figures that characterise the Religion profile in Malaysia.
49.8% are female, 50.2% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 37.7 |
| Estimated audience size | 4,784,862 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Religion audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
Where the Religion audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2M | 1.51× | |
| 02 | Penang | ~400K | 1.50× | |
| 03 | Kuala Lumpur | ~1M | 1.41× | |
| 04 | Johor | ~800K | 1.28× | |
| 05 | Perak | ~500K | 1.24× | |
| 06 | Sarawak | ~500K | 1.22× | |
| 07 | Negeri Sembilan | ~300K | 1.15× | |
| 08 | Sabah | ~400K | 1.02× | |
| 09 | Kedah | ~300K | 0.99× | |
| 10 | Malacca | ~200K | 0.97× | |
| 11 | Pahang | ~200K | 0.90× | |
| 12 | Labuan | ~40K | 0.90× | |
| 13 | Perlis | ~60K | 0.86× | |
| 14 | Putrajaya | ~20K | 0.82× | |
| 15 | Kelantan | ~200K | 0.77× | |
| 16 | Terengganu | ~200K | 0.75× |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | kumpulan wang simpanan pekerja | Business & Career | 2.46× | ||
| 02 | Magnum4D | Games | 2.14× | ||
| 03 | BSN | Health | 2.07× | ||
| 04 | India | Travel & Leisure | 2.05× | ||
| 05 | Nature | Home & Garden | 1.96× | ||
| 06 | TV | Movies & TV | 1.87× | ||
| 07 | Shopping | Shopping | 1.74× | ||
| 08 | Child | Kids & Family | 1.74× | ||
| 09 | Photography | Arts & Culture | 1.69× | ||
| 10 | Mobile app | Technology & Electronics | 1.68× | ||
| 11 | Pets | Pets & Animals | 1.67× | ||
| 12 | Education | Business & Career | 1.65× | ||
| 13 | Entertainment | Movies & TV | 1.62× | ||
| 14 | Video | Movies & TV | 1.62× | ||
| 15 | Instant messaging | Internet & Social Media | 1.61× | ||
| 16 | Beverages | Food & Beverages | 1.60× | ||
| 17 | Malaysian language | Politics & Society | 1.59× | ||
| 18 | Business | Business & Career | 1.56× | ||
| 19 | Design | Home & Garden | 1.56× | ||
| 20 | Southeast Asia | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.55× | |
| Individualism | JOY | 2.16× | |
| Social Media Usage | JOY | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.21× | |
| Price Sensitivity | PREMIUM | 1.36× | |
| Career Orientation | POWER | 1.45× |
Religion has an estimated audience of 4,784,862 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.8% of Religion fans are female, 50.2% are male, with an average age of 37.7 years.
Religion fans show strongest brand affinity for Shopping (1.74×), BSN (2.07×), and TV (1.87×) over the country average.
Religion fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Religion itself, the audience over-indexes on BSN (2.07×), TV (1.87×), Nature (1.96×), and Pets (1.67×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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