A data profile of the people who buy, follow and care about Religion in Austria — modelled from more than twelve digital signal sources. Religion has an estimated audience of 1,307,407 people in Austria.
The average Religion fan in Austria is 38.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Admiral Bundesliga, Bwin, David Alaba, with strongest over-indexing on Admiral Bundesliga (1.59× the country average).
Demographically, the Religion audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Religion fan in Austria is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Admiral Bundesliga.
The key figures that characterise the Religion profile in Austria.
57.3% are female, 42.7% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 38.8 |
| Estimated audience size | 1,307,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Religion audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
Where the Religion audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.14× | |
| 02 | Upper Austria | ~200K | 1.11× | |
| 03 | Carinthia (state) | ~70K | 1.02× | |
| 04 | Vienna | ~300K | 1.00× | |
| 05 | Lower Austria | ~200K | 1.00× | |
| 06 | Vorarlberg | ~50K | 1.00× | |
| 07 | Tyrol | ~90K | 0.96× | |
| 08 | Burgenland | ~30K | 0.96× | |
| 09 | Salzburg | ~80K | 0.91× |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Australian Open | Sports | 2.11× | ||
| 02 | Jürgen Klopp | Sports | 2.01× | ||
| 03 | Marko Arnautović | Sports | 1.96× | ||
| 04 | Obituary | Literature | 1.92× | ||
| 05 | David Alaba | Sports | 1.83× | ||
| 06 | LASK Linz | Sports | 1.83× | ||
| 07 | Borussia Dortmund | Sports | 1.81× | ||
| 08 | Leeds | Travel & Leisure | 1.80× | ||
| 09 | Bwin | Games | 1.73× | ||
| 10 | Oliver Glasner | Sports | 1.69× | ||
| 11 | FC Red Bull Salzburg | Sports | 1.66× | ||
| 12 | Video on demand | Movies & TV | 1.66× | ||
| 13 | Competition | Business & Career | 1.64× | ||
| 14 | Admiral.at | Games | 1.64× | ||
| 15 | Weissensee | Movies & TV | 1.61× | ||
| 16 | Admiral Bundesliga | Sports | 1.59× | ||
| 17 | Novak Djokovic | Sports | 1.55× | ||
| 18 | Bet-at-home.com | Games | 1.54× | ||
| 19 | Ernst Happel Stadion | Sports | 1.52× | ||
| 20 | Jannik Sinner | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.35× | |
| Travelling | THRILL | 1.25× | |
| Mindfulness | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Religion has an estimated audience of 1,307,407 people in Austria, concentrated in Vienna and Upper Austria.
57.3% of Religion fans are female, 42.7% are male, with an average age of 38.8 years.
Religion fans show strongest brand affinity for Admiral Bundesliga (1.59×), Bwin (1.73×), and David Alaba (1.83×) over the country average.
Religion fans in Austria are most concentrated in Vienna (reach ~300K), Upper Austria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Religion itself, the audience over-indexes on Bwin (1.73×), David Alaba (1.83×), Jannik Sinner (1.51×), and LASK Linz (1.83×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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