A data profile of the people who buy, follow and care about Ernst Happel Stadion in Austria — modelled from more than twelve digital signal sources. Ernst Happel Stadion has an estimated audience of 808,630 people in Austria.
The average Ernst Happel Stadion fan in Austria is 36.5 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Transfermarkt, Admiral Bundesliga, FC Bayern Munich, with strongest over-indexing on Transfermarkt (8.28× the country average).
Demographically, the Ernst Happel Stadion audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Ernst Happel Stadion fan in Austria is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.
The key figures that characterise the Ernst Happel Stadion profile in Austria.
25.5% are female, 74.5% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 25.5% |
| Male | 74.5% |
| Average age | 36.5 |
| Estimated audience size | 808,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 14% |
Where the Ernst Happel Stadion audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 2.28× | |
| 02 | Lower Austria | ~200K | 1.37× | |
| 03 | Burgenland | ~20K | 1.16× | |
| 04 | Styria | ~100K | 0.98× | |
| 05 | Upper Austria | ~100K | 0.95× | |
| 06 | Carinthia (state) | ~30K | 0.70× | |
| 07 | Salzburg | ~30K | 0.64× | |
| 08 | Tyrol | ~30K | 0.59× | |
| 09 | Vorarlberg | ~20K | 0.57× |
The strongest cross-interests of the Ernst Happel Stadion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dynamo Dresden | Sports | 11.93× | ||
| 02 | Transfermarkt | Sports | 8.28× | ||
| 03 | Volvo XC90 | Cars & Mobility | 7.15× | ||
| 04 | David Bowie | Music & Radio | 6.98× | ||
| 05 | SV Werder Bremen | Sports | 5.27× | ||
| 06 | CHECK24 | Business & Career | 4.76× | ||
| 07 | 2. Bundesliga | Sports | 4.18× | ||
| 08 | TSV Hartberg | Sports | 4.02× | ||
| 09 | WSG Tirol | Sports | 4.02× | ||
| 10 | Wolfsberger AC | Sports | 4.02× | ||
| 11 | La Liga | Sports | 3.97× | ||
| 12 | Paris Saint-Germain | Sports | 3.96× | ||
| 13 | Lieferando.de | Food & Beverages | 3.79× | ||
| 14 | Admiral Bundesliga | Sports | 3.08× | ||
| 15 | FC Bayern Munich | Sports | 2.97× | ||
| 16 | Mikaela Shiffrin | Sports | 2.83× | ||
| 17 | FIFA World Cup | Sports | 2.27× | ||
| 18 | Felix Baumgartner | Sports | 2.24× | ||
| 19 | Austrian Airlines | Travel & Leisure | 2.01× | ||
| 20 | Bwin | Games | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.33× | |
| Spirituality | BALANCE | 1.33× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.60× | |
| Individualism | JOY | 0.64× | |
| DIY Mentality | THRILL | 0.67× |
Ernst Happel Stadion has an estimated audience of 808,630 people in Austria, concentrated in Vienna and Lower Austria.
25.5% of Ernst Happel Stadion fans are female, 74.5% are male, with an average age of 36.5 years.
Ernst Happel Stadion fans show strongest brand affinity for Transfermarkt (8.28×), Admiral Bundesliga (3.08×), and FC Bayern Munich (2.97×) over the country average.
Ernst Happel Stadion fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Ernst Happel Stadion itself, the audience over-indexes on Admiral Bundesliga (3.08×), FC Bayern Munich (2.97×), Lieferando.de (3.79×), and FIFA World Cup (2.27×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Ernst Happel Stadion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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