A data profile of the people who buy, follow and care about Religion in South Africa — modelled from more than twelve digital signal sources. Religion has an estimated audience of 2,422,745 people in South Africa.
Religion has an estimated audience of 2,422,745 people in South Africa. 59.2% are female, 40.8% are male, average age 36.2. Top brand affinities: Prayer, Prophet, Deity, Benjamin Netanyahu, Prophecy.
Top brand affinities include Prayer, Prophet, Deity, with strongest over-indexing on Prayer (1.75× the country average).
Demographically, the Religion audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Religion fan in South Africa is more female, around 36.2 years old, with strong Spirituality tendencies and a notable affinity for Prayer.
The key figures that characterise the Religion profile in South Africa.
59.2% are female, 40.8% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 36.2 |
| Estimated audience size | 2,422,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Religion audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chapters and verses of the Bible | Politics & Society | 2.49× | ||
| 02 | Book of Revelation | Politics & Society | 2.00× | ||
| 03 | Salvation | Politics & Society | 2.00× | ||
| 04 | Nazareth | Travel & Leisure | 1.97× | ||
| 05 | New Testament | Politics & Society | 1.94× | ||
| 06 | Benjamin Netanyahu | Politics & Society | 1.93× | ||
| 07 | Evangelism | Politics & Society | 1.93× | ||
| 08 | Rabbi | Politics & Society | 1.84× | ||
| 09 | Evangelicalism | Politics & Society | 1.83× | ||
| 10 | Prophecy | Business & Career | 1.78× | ||
| 11 | Prayer | Politics & Society | 1.75× | ||
| 12 | Faith | Politics & Society | 1.71× | ||
| 13 | Jerusalem | Travel & Leisure | 1.67× | ||
| 14 | Contemporary worship music | Music & Radio | 1.67× | ||
| 15 | Theology | Politics & Society | 1.64× | ||
| 16 | Deity | Politics & Society | 1.58× | ||
| 17 | Prophet | Business & Career | 1.57× | ||
| 18 | Ancient history | Politics & Society | 1.56× | ||
| 19 | Judaism | Politics & Society | 1.55× | ||
| 20 | Easter | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Travelling | THRILL | 0.67× | |
| Social Media Usage | JOY | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.41× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Social Media Usage | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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