A data profile of the people who buy, follow and care about Prayer in South Africa — modelled from more than twelve digital signal sources. Prayer has an estimated audience of 999,108 people in South Africa.
Prayer has an estimated audience of 999,108 people in South Africa. 67.6% are female, 32.4% are male, average age 37.8. Top brand affinities: Religion, Tradition, Bible, Activism, Judaism.
Top brand affinities include Religion, Tradition, Bible, with strongest over-indexing on Religion (1.75× the country average).
Demographically, the Prayer audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Prayer fan in South Africa is more female, around 37.8 years old, with strong Spirituality tendencies and a notable affinity for Religion.
The key figures that characterise the Prayer profile in South Africa.
67.6% are female, 32.4% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 37.8 |
| Estimated audience size | 999,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Prayer audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 31.4% |
| Brazil | 4.7% |
| Indonesia | 3.8% |
The strongest cross-interests of the Prayer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Peace Prize | Politics & Society | 2.13× | ||
| 02 | United Airlines | Travel & Leisure | 1.98× | ||
| 03 | Judaism | Politics & Society | 1.88× | ||
| 04 | NASCAR | Sports | 1.77× | ||
| 05 | Religion | Business & Career | 1.75× | ||
| 06 | Meghan Markle | Fashion & Accessoires | 1.72× | ||
| 07 | Activism | Politics & Society | 1.69× | ||
| 08 | Buddhism | Health | 1.63× | ||
| 09 | UNESCO | Politics & Society | 1.61× | ||
| 10 | Bible | Politics & Society | 1.60× | ||
| 11 | Real Betis | Sports | 1.59× | ||
| 12 | Energy bar | Food & Beverages | 1.58× | ||
| 13 | Alternative medicine | Business & Career | 1.57× | ||
| 14 | Tom Hardy | Movies & TV | 1.57× | ||
| 15 | Cough | Health | 1.57× | ||
| 16 | Amazon Kindle | Literature | 1.57× | ||
| 17 | Tradition | Politics & Society | 1.51× | ||
| 18 | Traditional medicine | Health | 1.51× | ||
| 19 | Children's literature | Literature | 1.51× | ||
| 20 | NASDAQ | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.67× | |
| Tradition | CONSERVATISM | 1.51× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Prayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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