A data profile of the people who buy, follow and care about Prayer in Malaysia — modelled from more than twelve digital signal sources. Prayer has an estimated audience of 2,746,179 people in Malaysia.
The average Prayer fan in Malaysia is 40.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Sarawak.
Top brand affinities include Malaysiakini, Telegram, Google Maps, with strongest over-indexing on Malaysiakini (1.56× the country average).
Demographically, the Prayer audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Prayer fan in Malaysia is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Malaysiakini.
The key figures that characterise the Prayer profile in Malaysia.
54.0% are female, 46.0% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 40.2 |
| Estimated audience size | 2,746,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Prayer audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 31.4% |
| Brazil | 4.7% |
| Indonesia | 3.8% |
Where the Prayer audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~400K | 1.72× | |
| 02 | Sabah | ~400K | 1.50× | |
| 03 | Selangor | ~1M | 1.47× | |
| 04 | Penang | ~200K | 1.32× | |
| 05 | Kuala Lumpur | ~600K | 1.31× | |
| 06 | Perak | ~300K | 1.16× | |
| 07 | Johor | ~400K | 1.08× | |
| 08 | Negeri Sembilan | ~100K | 1.04× | |
| 09 | Labuan | ~20K | 0.94× | |
| 10 | Malacca | ~90K | 0.92× | |
| 11 | Perlis | ~30K | 0.89× | |
| 12 | Kedah | ~200K | 0.88× | |
| 13 | Putrajaya | ~10K | 0.86× | |
| 14 | Pahang | ~100K | 0.85× | |
| 15 | Kelantan | ~100K | 0.78× | |
| 16 | Terengganu | ~90K | 0.78× |
The strongest cross-interests of the Prayer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zakat | Politics & Society | 3.94× | ||
| 02 | Iftar | Politics & Society | 3.53× | ||
| 03 | Abaya | Fashion & Accessoires | 3.16× | ||
| 04 | Ramadan (calendar month) | Politics & Society | 2.59× | ||
| 05 | Hijab | Politics & Society | 2.29× | ||
| 06 | Blood vessel | Health | 2.20× | ||
| 07 | Islamic architecture | Home & Garden | 2.20× | ||
| 08 | Money back guarantee | Shopping | 2.19× | ||
| 09 | Volunteering | Politics & Society | 1.80× | ||
| 10 | Anwar Ibrahim | Politics & Society | 1.79× | ||
| 11 | Telegram | Internet & Social Media | 1.72× | ||
| 12 | Singer-songwriter | Music & Radio | 1.67× | ||
| 13 | Social science | Business & Career | 1.65× | ||
| 14 | Fasting | Health | 1.58× | ||
| 15 | Politics | Politics & Society | 1.57× | ||
| 16 | Malaysiakini | News | 1.56× | ||
| 17 | Diabetes mellitus awareness | Health | 1.54× | ||
| 18 | Kitchen cabinet | Home & Garden | 1.54× | ||
| 19 | Google Maps | Internet & Social Media | 1.53× | ||
| 20 | Mattress | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Spirituality | BALANCE | 1.23× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.80× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Early Adopter Mentality | POWER | 0.89× |
Prayer has an estimated audience of 2,746,179 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.0% of Prayer fans are female, 46.0% are male, with an average age of 40.2 years.
Prayer fans show strongest brand affinity for Malaysiakini (1.56×), Telegram (1.72×), and Google Maps (1.53×) over the country average.
Prayer fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Sarawak (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Prayer itself, the audience over-indexes on Telegram (1.72×), Google Maps (1.53×), Zakat (3.94×), and Hijab (2.29×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Prayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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