A data profile of the people who buy, follow and care about Politics in Malaysia — modelled from more than twelve digital signal sources. Politics has an estimated audience of 3,110,947 people in Malaysia.
The average Politics fan in Malaysia is 40.6 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Sabah.
Top brand affinities include TikTok, Shopping, Malaysiakini, with strongest over-indexing on TikTok (1.58× the country average).
Demographically, the Politics audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Politics fan in Malaysia is more male, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for TikTok.
The key figures that characterise the Politics profile in Malaysia.
41.7% are female, 58.3% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 40.6 |
| Estimated audience size | 3,110,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 25% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Politics audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
Where the Politics audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Negeri Sembilan | ~200K | 1.49× | |
| 02 | Kelantan | ~200K | 1.46× | |
| 03 | Sabah | ~300K | 1.22× | |
| 04 | Kedah | ~200K | 1.19× | |
| 05 | Terengganu | ~100K | 1.12× | |
| 06 | Perak | ~300K | 1.07× | |
| 07 | Pahang | ~200K | 1.01× | |
| 08 | Malacca | ~100K | 1.00× | |
| 09 | Perlis | ~40K | 0.98× | |
| 10 | Labuan | ~20K | 0.94× | |
| 11 | Putrajaya | ~10K | 0.89× | |
| 12 | Sarawak | ~200K | 0.88× | |
| 13 | Kuala Lumpur | ~500K | 0.82× | |
| 14 | Johor | ~300K | 0.80× | |
| 15 | Selangor | ~700K | 0.78× | |
| 16 | Penang | ~100K | 0.75× |
The strongest cross-interests of the Politics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Erlang (programming language) | Technology & Electronics | 2.71× | ||
| 02 | TGV | Cars & Mobility | 2.53× | ||
| 03 | Digital media | Business & Career | 2.18× | ||
| 04 | Malaysiakini | News | 1.79× | ||
| 05 | Law | Business & Career | 1.79× | ||
| 06 | BSN | Health | 1.77× | ||
| 07 | Science | Business & Career | 1.76× | ||
| 08 | Berita Harian (Singapore) | News | 1.75× | ||
| 09 | Malaysian language | Politics & Society | 1.74× | ||
| 10 | Southeast Asia | Travel & Leisure | 1.70× | ||
| 11 | Shopping | Shopping | 1.69× | ||
| 12 | X | Internet & Social Media | 1.67× | ||
| 13 | Monarchy | Politics & Society | 1.64× | ||
| 14 | Asia | Travel & Leisure | 1.62× | ||
| 15 | Pets | Pets & Animals | 1.60× | ||
| 16 | Religion | Business & Career | 1.60× | ||
| 17 | Telegram | Internet & Social Media | 1.59× | ||
| 18 | Kosmo | News | 1.59× | ||
| 19 | TikTok | Internet & Social Media | 1.58× | ||
| 20 | Design | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.07× | |
| Early Adopter Mentality | POWER | 1.67× | |
| Family Orientation | CONSERVATISM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.46× | |
| Patriotism | CONSERVATISM | 0.49× | |
| Travelling | THRILL | 1.22× |
Politics has an estimated audience of 3,110,947 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
41.7% of Politics fans are female, 58.3% are male, with an average age of 40.6 years.
Politics fans show strongest brand affinity for TikTok (1.58×), Shopping (1.69×), and Malaysiakini (1.79×) over the country average.
Politics fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~500K), and Sabah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Politics itself, the audience over-indexes on Shopping (1.69×), Malaysiakini (1.79×), Malaysian language (1.74×), and Southeast Asia (1.7×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.