A data profile of the people who buy, follow and care about Science in Malaysia — modelled from more than twelve digital signal sources. Science has an estimated audience of 3,994,895 people in Malaysia.
The average Science fan in Malaysia is 38.7 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Assam, VAP (company), ATN Bangla, with strongest over-indexing on Assam (1.77× the country average).
Demographically, the Science audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 16 regions tracked by Rascasse.
The typical Science fan in Malaysia is balanced, around 38.7 years old, with strong Individualism tendencies and a notable affinity for Assam.
The key figures that characterise the Science profile in Malaysia.
49.5% are female, 50.5% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 38.7 |
| Estimated audience size | 3,994,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Science audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
Where the Science audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~500K | 1.47× | |
| 02 | Selangor | ~1.5M | 1.35× | |
| 03 | Negeri Sembilan | ~300K | 1.32× | |
| 04 | Perak | ~400K | 1.29× | |
| 05 | Penang | ~300K | 1.28× | |
| 06 | Kuala Lumpur | ~800K | 1.13× | |
| 07 | Johor | ~600K | 1.10× | |
| 08 | Sabah | ~400K | 1.04× | |
| 09 | Kedah | ~300K | 1.03× | |
| 10 | Pahang | ~200K | 0.93× | |
| 11 | Malacca | ~100K | 0.88× | |
| 12 | Kelantan | ~200K | 0.79× | |
| 13 | Terengganu | ~100K | 0.78× | |
| 14 | Labuan | ~20K | 0.73× | |
| 15 | Perlis | ~40K | 0.70× | |
| 16 | Putrajaya | ~10K | 0.68× |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Assam | Travel & Leisure | 1.77× | ||
| 02 | VAP (company) | Technology & Electronics | 1.63× | ||
| 03 | ATN Bangla | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.97× | |
| Travelling | THRILL | 0.90× | |
| Urban Lifestyle | OPEN | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.59× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Design Affinity | PREMIUM | 0.63× |
Science has an estimated audience of 3,994,895 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.5% of Science fans are female, 50.5% are male, with an average age of 38.7 years.
Science fans show strongest brand affinity for Assam (1.77×), VAP (company) (1.63×), and ATN Bangla (1.51×) over the country average.
Science fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~800K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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