A data profile of the people who buy, follow and care about Science in Australia — modelled from more than twelve digital signal sources. Science has an estimated audience of 8,402,247 people in Australia.
The average Science fan in Australia is 42.9 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Duolingo, University and college admission, College admissions in the United States, with strongest over-indexing on Duolingo (1.5× the country average).
Demographically, the Science audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Science fan in Australia is more female, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Duolingo.
The key figures that characterise the Science profile in Australia.
55.5% are female, 44.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 42.9 |
| Estimated audience size | 8,402,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Science audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
Where the Science audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~200K | 1.25× | |
| 02 | South Australia | ~800K | 1.19× | |
| 03 | New South Wales | ~3.5M | 1.08× | |
| 04 | Western Australia | ~1M | 1.07× | |
| 05 | Victoria | ~2.5M | 0.99× | |
| 06 | Queensland | ~2M | 0.93× | |
| 07 | Northern Territory | ~70K | 0.84× | |
| 08 | Tasmania | ~200K | 0.83× |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Study in Europe | Business & Career | 1.90× | ||
| 02 | Ludhiana | Travel & Leisure | 1.89× | ||
| 03 | Study in Canada | Business & Career | 1.88× | ||
| 04 | Study in the USA | Business & Career | 1.83× | ||
| 05 | Actor Vijay | Movies & TV | 1.76× | ||
| 06 | Universities in the United Kingdom | Business & Career | 1.75× | ||
| 07 | College admissions in the United States | Business & Career | 1.73× | ||
| 08 | Study Abroad | Business & Career | 1.70× | ||
| 09 | Amritsar | Travel & Leisure | 1.68× | ||
| 10 | STAR Sports | Movies & TV | 1.67× | ||
| 11 | Diljit Dosanjh | Music & Radio | 1.66× | ||
| 12 | IDP Education | Business & Career | 1.66× | ||
| 13 | Punjabi cuisine | Food & Beverages | 1.61× | ||
| 14 | TOEIC | Business & Career | 1.58× | ||
| 15 | Study In Australia | Business & Career | 1.54× | ||
| 16 | Test of English as a Foreign Language | Business & Career | 1.53× | ||
| 17 | University and college admission | Business & Career | 1.52× | ||
| 18 | Alia Bhatt | Movies & TV | 1.52× | ||
| 19 | Gene Simmons | Music & Radio | 1.51× | ||
| 20 | Duolingo | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.06× | |
| Mindfulness | BALANCE | 1.05× | |
| Need for Security | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Design Affinity | PREMIUM | 0.92× | |
| Sustainability | BALANCE | 0.95× |
Science has an estimated audience of 8,402,247 people in Australia, concentrated in New South Wales and Victoria.
55.5% of Science fans are female, 44.5% are male, with an average age of 42.9 years.
Science fans show strongest brand affinity for Duolingo (1.5×), University and college admission (1.52×), and College admissions in the United States (1.73×) over the country average.
Science fans in Australia are most concentrated in New South Wales (reach ~3.5M), Victoria (reach ~2.5M), and Queensland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Science itself, the audience over-indexes on University and college admission (1.52×), College admissions in the United States (1.73×), Test of English as a Foreign Language (1.53×), and Universities in the United Kingdom (1.75×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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