A data profile of the people who buy, follow and care about Science in Denmark — modelled from more than twelve digital signal sources. Science has an estimated audience of 1,695,694 people in Denmark.
Science has an estimated audience of 1,695,694 people in Denmark. 58.5% are female, 41.5% are male, average age 44.5. Top brand affinities: Icelandic horse, Laboratory, Earth science, Spaceflight, Warp knitting.
Top brand affinities include Icelandic horse, Laboratory, Earth science, with strongest over-indexing on Icelandic horse (1.55× the country average).
Demographically, the Science audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Science fan in Denmark is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Icelandic horse.
The key figures that characterise the Science profile in Denmark.
58.5% are female, 41.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 44.5 |
| Estimated audience size | 1,695,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Science audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mudah.my | Shopping | 1.63× | ||
| 02 | Microbiology | Politics & Society | 1.61× | ||
| 03 | Maria Montessori | Politics & Society | 1.59× | ||
| 04 | Vogue Knitting | Fashion & Accessoires | 1.58× | ||
| 05 | Knitting Daily | Movies & TV | 1.57× | ||
| 06 | The Knitter | Kids & Family | 1.57× | ||
| 07 | National Wildlife Federation | Politics & Society | 1.57× | ||
| 08 | Icelandic horse | Pets & Animals | 1.55× | ||
| 09 | Laboratory | Health | 1.55× | ||
| 10 | Warp knitting | Kids & Family | 1.54× | ||
| 11 | Biomedical sciences | Business & Career | 1.54× | ||
| 12 | Fairtrade certification | Food & Beverages | 1.54× | ||
| 13 | Royal Society for the Protection of Birds | Pets & Animals | 1.54× | ||
| 14 | Earth science | Politics & Society | 1.53× | ||
| 15 | British Council | Politics & Society | 1.52× | ||
| 16 | Crochet! Magazine | Internet & Social Media | 1.52× | ||
| 17 | Spaceflight | Travel & Leisure | 1.51× | ||
| 18 | Science News | Business & Career | 1.51× | ||
| 19 | Higher Learning | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.11× | |
| Social Media Usage | JOY | 1.00× | |
| Travelling | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Travelling | THRILL | 0.98× | |
| Social Media Usage | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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