A data profile of the people who buy, follow and care about Science in Belgium — modelled from more than twelve digital signal sources. Science has an estimated audience of 2,985,652 people in Belgium.
The average Science fan in Belgium is 43.3 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include Wind turbine, Chemistry, Systems engineering, with strongest over-indexing on Wind turbine (1.67× the country average).
Demographically, the Science audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Science fan in Belgium is balanced, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Wind turbine.
The key figures that characterise the Science profile in Belgium.
54.0% are female, 46.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.3 |
| Estimated audience size | 2,985,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Science audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
Where the Science audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Province of Namur | ~200K | 1.56× | |
| 02 | Brussels | ~300K | 1.30× | |
| 03 | Liege | ~300K | 1.26× | |
| 04 | Hainaut | ~400K | 1.25× | |
| 05 | Walloon Brabant | ~100K | 1.24× | |
| 06 | Luxembourg | ~90K | 1.19× | |
| 07 | Flemish Brabant | ~200K | 0.96× | |
| 08 | East Flanders | ~200K | 0.63× | |
| 09 | Antwerp | ~200K | 0.58× | |
| 10 | Limburg | ~80K | 0.56× | |
| 11 | West Flanders | ~100K | 0.54× |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Holiday | Movies & TV | 2.18× | ||
| 02 | Galatasaray S.K. | Sports | 1.87× | ||
| 03 | Beşiktaş J.K. | Sports | 1.84× | ||
| 04 | Ankara | Travel & Leisure | 1.81× | ||
| 05 | Science (journal) | Business & Career | 1.75× | ||
| 06 | Ghost (1990 film) | Movies & TV | 1.75× | ||
| 07 | Fenerbahçe S.K. | Sports | 1.74× | ||
| 08 | Trabzonspor | Sports | 1.71× | ||
| 09 | Pull&Bear | Fashion & Accessoires | 1.69× | ||
| 10 | Wind turbine | Home & Garden | 1.67× | ||
| 11 | Chemistry | Business & Career | 1.62× | ||
| 12 | Libelle | Pets & Animals | 1.61× | ||
| 13 | Systems engineering | Business & Career | 1.60× | ||
| 14 | Biotechnology | Business & Career | 1.58× | ||
| 15 | Astronomy | Health | 1.57× | ||
| 16 | Laboratory | Health | 1.56× | ||
| 17 | Zoology | Pets & Animals | 1.55× | ||
| 18 | Natural science | Business & Career | 1.53× | ||
| 19 | Philosophy of science | Politics & Society | 1.53× | ||
| 20 | Biochemistry | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.13× | |
| Urban Lifestyle | OPEN | 0.99× | |
| Pet Ownership | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.71× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Patriotism | CONSERVATISM | 0.92× |
Science has an estimated audience of 2,985,652 people in Belgium, concentrated in Hainaut and Liege.
54.0% of Science fans are female, 46.0% are male, with an average age of 43.3 years.
Science fans show strongest brand affinity for Wind turbine (1.67×), Chemistry (1.62×), and Systems engineering (1.6×) over the country average.
Science fans in Belgium are most concentrated in Hainaut (reach ~400K), Liege (reach ~300K), and Brussels (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Science itself, the audience over-indexes on Chemistry (1.62×), Systems engineering (1.6×), Ankara (1.81×), and Science (journal) (1.75×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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